Google Flow
Flow is Google's new AI filmmaking tool that combines Veo, Imagen and Gemini models to help storytellers create cinematic videos with sophisticated control over characters, scenes, and styles including audio generation capabilities.
https://blog.google/technology/ai/google-flow-veo-ai-filmmaking-tool?ref=aipure
Product Information
Updated:May 23, 2025
Google Flow Monthly Traffic Trends
Google Flow received 7.6m visits last month, demonstrating a Slight Decline of -8.3%. Based on our analysis, this trend aligns with typical market dynamics in the AI tools sector.
View history trafficWhat is Google Flow
Google Flow is a revolutionary AI filmmaking tool launched in May 2025 that's custom-designed to work with Google's most advanced AI models - Veo, Imagen and Gemini. Built by and for creatives, Flow evolved from Google's VideoFX experiment to become a comprehensive platform that helps storytellers explore ideas and create high-quality cinematic clips and scenes. The tool is available to Google AI Pro and Ultra subscribers in the US, with Pro users getting 100 generations per month and Ultra users receiving unlimited access plus early features like Veo 3's native audio generation.
Key Features of Google Flow
Google Flow is an AI-powered filmmaking tool that combines Google's advanced AI models (Veo, Imagen, and Gemini) to help creators generate and edit cinematic content. It offers intuitive scene creation, camera control features, asset management capabilities, and the ability to generate both video and audio content. The tool allows for seamless scene transitions, character consistency, and environmental sound generation through Veo 3, making it a comprehensive platform for AI-assisted filmmaking.
Camera Controls: Direct control over camera motion, angles, and perspectives for precise shot composition and cinematic effects
Scenebuilder: Tools for seamlessly editing and extending existing shots while maintaining continuous motion and consistent characters across scenes
Asset Management System: Organized storage and management of creative ingredients and prompts for efficient workflow
Flow TV: Showcase platform featuring clips, channels, and content generated with Veo, including visible prompts and techniques for learning purposes
Use Cases of Google Flow
Short Film Production: Creating complete short films with AI-generated scenes and consistent character development, as demonstrated by filmmakers like Dave Clark and Henry Daubrez
Storyboard Development: Quickly visualizing and exploring creative ideas through AI-generated scenes before actual production
Educational Content: Learning filmmaking techniques through Flow TV's showcase of prompts and methods used in successful AI-generated content
Pros
Integrates multiple advanced AI models (Veo, Imagen, Gemini) for comprehensive filmmaking capabilities
Offers intuitive controls and natural language prompting for ease of use
Provides consistent character and scene management across multiple clips
Cons
Limited availability (US-only initially)
Requires subscription to Google AI Pro or Ultra plans
Still in early stages with evolving capabilities
How to Use Google Flow
Subscribe to Google AI Pro or Ultra: Sign up for either Google AI Pro ($19.99/month) or Google AI Ultra ($249.99/month) subscription plan. Ultra gives highest usage limits and early access to Veo 3 with audio generation.
Access Flow: Visit flow.google to access the AI filmmaking tool (currently only available in US)
Create Ingredients: Use Imagen's text-to-image capabilities to create visual assets and characters, or import your own assets to use in scenes
Generate Video Clips: Use natural language prompts with Gemini to describe your vision and let Veo generate cinematic video clips with physics-accurate rendering
Use Camera Controls: Control camera motion, angles and perspectives to master your shots
Build Scenes: Use Scenebuilder to edit and extend existing shots - reveal more action or create transitions with continuous motion and consistent characters
Manage Assets: Organize all your ingredients and prompts using the Asset Management feature
Get Inspiration: Visit Flow TV to see showcase of clips, channels and content generated with Veo, including prompts and techniques used
Google Flow FAQs
Google Flow is a new AI filmmaking tool built by Google that combines their advanced AI models (Veo, Imagen and Gemini) to help storytellers explore ideas and create cinematic clips and scenes. It's designed specifically for creative professionals and filmmakers.
Google Flow Video
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Analytics of Google Flow Website
Google Flow Traffic & Rankings
7.6M
Monthly Visits
#9071
Global Rank
#319
Category Rank
Traffic Trends: Nov 2024-Apr 2025
Google Flow User Insights
00:00:55
Avg. Visit Duration
2.19
Pages Per Visit
49.85%
User Bounce Rate
Top Regions of Google Flow
US: 33.51%
IN: 7.36%
GB: 5.39%
JP: 4.16%
KR: 3.25%
Others: 46.33%
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