Airtable

Airtable

Airtable is an AI-powered cloud collaboration platform that combines the functionality of spreadsheets and databases with no-code app building capabilities to help teams organize, track and manage their workflows and data.
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Airtable

Product Information

Updated:Jul 16, 2025

Airtable Monthly Traffic Trends

Airtable experienced a 4.6% increase in traffic, reaching 22M visits in the month. The recent introduction of Omni, an AI agent that allows users to build, edit, and automate apps through simple conversation, likely contributed to this growth. This marks a significant shift from traditional drag-and-drop app building to a more conversational approach, enhancing user engagement and productivity.

View history traffic

What is Airtable

Airtable is a cloud-based platform founded in 2012 that revolutionizes how teams work with data by combining the familiarity of spreadsheets with the power of databases. It serves as a flexible solution where teams can create custom applications, organize information, automate workflows, and collaborate in real-time without requiring technical expertise. The platform is trusted by over 500,000 organizations, including 80% of Fortune 100 companies, and has evolved to incorporate AI capabilities through its new AI-native platform featuring tools like Omni for app building and AI agents for workflow automation.

Key Features of Airtable

Airtable is a cloud-based platform that combines the functionality of a spreadsheet with the power of a database, offering AI-powered app building capabilities, automation features, and collaborative tools. It enables users to create custom workflows, manage data through various views (Grid, Calendar, Kanban, etc.), and integrate with other business tools while providing enterprise-grade security and scalability. The platform supports relational databases, real-time collaboration, and allows teams to build custom interfaces and automated workflows without coding expertise.
AI-Native App Building: Build custom business applications through conversational interface with AI assistance, requiring no coding skills while leveraging best-in-class no-code components
Flexible Data Views: Customize how data is displayed through multiple view options including Grid, Gallery, Calendar, Kanban, and Gantt charts with advanced filtering and sorting capabilities
Automation Capabilities: Create up to 50 automated workflows with various triggers and actions, integrating with external tools like Slack, Google Drive, and Salesforce
Enterprise-Grade Security: Offers robust security features including ISO certification, HIPAA compliance, SOC 2, data encryption, and fine-grained access controls for enterprise users

Use Cases of Airtable

Marketing Campaign Management: Plan and execute marketing campaigns by managing content calendars, tracking social media posts, and coordinating team efforts in a centralized platform
Product Development: Streamline product lifecycle management from ideation to launch, tracking feature requests, managing roadmaps, and coordinating cross-functional teams
Project Management: Track tasks, deadlines, and project progress while facilitating team collaboration and resource allocation across departments
HR Operations: Manage employee data, streamline hiring processes, and track HR activities from recruitment to retirement in a secure, organized system

Pros

Intuitive interface that combines spreadsheet familiarity with database power
Extensive customization and integration capabilities
Strong collaboration features and real-time updates
Robust security and compliance features for enterprise use

Cons

Can become expensive for premium features and larger teams
Performance may slow down with large datasets
Limited record capacity in lower-tier plans
Steep learning curve for advanced features

How to Use Airtable

1. Create an Airtable Account: Sign up for a free Airtable account at airtable.com. You can start with the free plan and upgrade later if needed.
2. Create Your First Base: A base is like a database that contains all your information. You can either start from scratch or use one of Airtable's pre-built templates for various use cases like project management, content calendar, or event planning.
3. Set Up Tables: Within your base, create tables to organize distinct groups of data. Each table functions like a spreadsheet with rows and columns, where rows are records and columns are fields.
4. Add and Customize Fields: Add different field types to your tables (text, numbers, attachments, etc.). Airtable offers various field types to enhance your record data, including the ability to link records between tables.
5. Create Views: Set up different views (Grid, Calendar, Kanban, etc.) to visualize your data in various ways. Views let you filter, sort, and display information based on your needs.
6. Link Records: Use the 'Link to Another Record' field type to create relationships between tables, making your base function as a true relational database.
7. Set Up Automations: Create automated workflows to save time on repetitive tasks. Automations can trigger actions based on specific conditions or changes in your base.
8. Build Interfaces: Create custom interfaces to present your data in a more user-friendly way. This helps team members interact with the data without needing to understand the underlying structure.
9. Implement Collaborations: Share your base with team members, set permissions, and enable real-time collaboration. You can control who can view or edit specific tables or records.
10. Integrate with Other Tools: Connect Airtable with other tools like Slack, Google Drive, or Salesforce using built-in integrations or through automation platforms like Zapier.

Airtable FAQs

Airtable is an AI-native app building platform that allows teams to build custom business applications without coding. It combines databases, automations, interfaces and AI capabilities to help organizations create workflows and manage data.

Analytics of Airtable Website

Airtable Traffic & Rankings
22M
Monthly Visits
#1661
Global Rank
#34
Category Rank
Traffic Trends: Jul 2024-Jun 2025
Airtable User Insights
00:08:48
Avg. Visit Duration
8.15
Pages Per Visit
34.89%
User Bounce Rate
Top Regions of Airtable
  1. US: 47.62%

  2. GB: 5.64%

  3. FR: 3.85%

  4. PH: 2.91%

  5. CA: 2.89%

  6. Others: 37.09%

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