Struere

Struere

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Struere is an award-winning Architecture and Interiors firm based in Los Angeles that focuses on achieving design excellence through innovation and experimentation while viewing architecture as a movement for progressive change in the urban environment.
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Struere

Product Information

Updated:Mar 31, 2026

What is Struere

Founded in 1990 and becoming a woman-owned corporation in 2013, Struere is a boutique architectural studio that combines cutting-edge technology, sustainable strategies (LEED), and wellness techniques (WELL Strategies) to create unparalleled designs. Led by founder Hraztan Zeitlian as Design Principal for Shell and Core Architecture and Silva Zeitlian as Design Principal for Interior Architecture, the firm has worked with prestigious clients including Google, Disney, Sony, LA Rams, and many others, earning international recognition with their work featured in publications like Domus, L'ARCA, and Architectural Record.

Key Features of Struere

Struere is an AI-powered operational system that transforms spreadsheets into structured, intelligent business systems. It automatically scans spreadsheets to build interactive workspaces with dashboards, alerts, and automations. The platform helps organize data, enforce business rules, surface insights, and automate workflows without requiring coding knowledge.
Automated Data Organization: Automatically scans and structures imported data from CSV/Excel files, inferring relationships and creating organized records
Rule-Based Automation: Enables setting up automated workflows and actions based on custom business conditions and thresholds
AI-Powered Analytics: Continuously analyzes operational data to detect anomalies, identify trends, and generate insights automatically
Interactive Dashboards: Provides real-time visualization of key metrics and performance indicators with customizable widgets

Use Cases of Struere

Financial Operations: Managing payment tracking, flagging overdue accounts, and monitoring financial metrics automatically
Inventory Management: Tracking stock levels, automating reorder alerts, and monitoring inventory trends
Sales Performance Tracking: Monitoring revenue metrics, order processing, and customer relationship management
Project Management: Tracking deadlines, automating task assignments, and monitoring project progress

Pros

No coding required for automation and customization
Centralized system for data organization and business rules
AI-powered insights and anomaly detection

Cons

Currently in public beta phase
May require initial setup time to define business rules and structure

How to Use Struere

Install the CLI: Download and install the Struere CLI tool to get started with local development
Connect API Keys: Connect your OpenAI, Anthropic, or xAI API keys to enable AI functionality. You'll pay these providers directly as Struere charges no fees
Import Your Data: Import your data from CSV, Excel files or create records directly on the platform. Struere will automatically infer the data structure
Define Business Logic: Explain your business rules and workflows in plain language - no coding required. Define conditions, thresholds, and processes specific to your needs
Set Up Automations: Configure automated actions that trigger based on data changes, like sending WhatsApp messages, updating records, or scheduling follow-ups
Connect Integrations: Set up permissions and connect integrations with your database, WhatsApp, calendar and other tools through the browser interface or CLI
Deploy Your System: Deploy your configured operational system which will now automatically monitor data, run workflows, and surface AI-powered insights
Monitor Dashboard: Use the interactive workspace and dashboards to track metrics, view alerts, and manage your operational processes

Struere FAQs

Struere is both an Architecture and Interiors firm based in Los Angeles, and an AI-native operational system platform that helps transform spreadsheets into structured, intelligent systems with dashboards, alerts, and automations.

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