Signal Watcher
Signal Watcher is a real-time monitoring tool that tracks and delivers the earliest signals about people and companies across 350+ datapoints to help businesses stay informed of important changes and opportunities.
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Product Information
Updated:Nov 13, 2025
What is Signal Watcher
Signal Watcher is Crustdata's newest product designed to serve as automated eyes on the web for AI agents, platforms and systems. It provides comprehensive monitoring of key signals related to companies and people, including job changes, promotions, funding rounds, web traffic changes, social media activities, and other business-critical events. The platform is backed by Y Combinator and aims to help businesses never miss an opportunity to act on important changes in their target accounts and contacts.
Key Features of Signal Watcher
Signal Watcher is a real-time monitoring tool that tracks and delivers the earliest signals about people and companies across 350+ datapoints. It offers three watcher types - People, Company, and Event - to help users catch important changes and developments as they happen, from job changes and promotions to funding rounds and company growth metrics.
Real-time Signal Tracking: Monitors and catches the earliest signals about people and companies as they happen, delivering instant updates across 350+ different datapoints
Multi-type Monitoring: Offers three distinct watcher types (People, Company, Event) to provide comprehensive coverage of different signal sources
API Integration: Provides webhooks and APIs that allow teams to pipe signals directly into their workflows or agents
Data Visualization: Leverages integrated PowerBI embedded technology to view interactive reports and visuals within Signal
Use Cases of Signal Watcher
Sales Intelligence: Help sales teams track potential leads and identify optimal timing for outreach based on company and personnel changes
Recruitment Monitoring: Enable recruiters to track potential candidates and get alerts when they change positions or indicate openness to new opportunities
Investment Research: Assist investors in monitoring portfolio companies and identifying new investment opportunities through real-time market signals
AI Agent Enhancement: Power AI platforms and agents with real-time data to make more informed decisions and automate responses to market changes
Pros
Comprehensive coverage across 350+ datapoints
Real-time updates and instant notifications
Flexible integration options through APIs and webhooks
Cons
Premium pricing may be expensive for smaller organizations
Requires technical knowledge for API integration
May need careful configuration to avoid information overload
How to Use Signal Watcher
Install and Setup: First, you need to have a Crustdata account and API access credentials to use Signal Watcher
Choose Tracking Targets: Select the companies, people, or accounts you want to monitor for real-time signals and changes
Configure Webhooks/API: Set up webhooks or use the API to pipe signals directly into your workflows or agent systems
Define Signal Types: Specify what types of signals you want to track (e.g., job changes, promotions, funding rounds, web traffic changes, etc.)
Integrate with Workflows: Connect Signal Watcher to your existing tools and workflows to automate actions based on signals
Monitor Dashboard: Use the dashboard to view real-time signals and updates about your tracked entities
Set Up Notifications: Configure how you want to receive alerts when new signals are detected (e.g., via API, webhook, or dashboard)
Manage Data Flow: Use batch processing or real-time streaming depending on your needs for signal delivery
Review and Adjust: Regularly review the signals you're receiving and adjust tracking parameters as needed
Signal Watcher FAQs
Signal Watcher is Crustdata's product that acts as eyes on the web for AI agents, platforms and systems, catching the earliest signals about people and companies and delivering them in real-time.
Signal Watcher Video
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