Sami
Sami is an AI-powered ad automation platform that monitors campaigns 24/7 and automates pacing, bids, budget protection, and performance optimizations across LinkedIn, Google (including YouTube), and Meta—with real-time Slack/email alerts.
https://sami.bot/?ref=producthunt
Product Information
Updated:Jun 30, 2026
What is Sami
Sami is an ad optimization and automation platform built for performance marketers who want to scale results without scaling manual work. By connecting your ad accounts, you can manage budgets and bidding in one place and deploy pre-built or custom workflows (called SAMs) that continuously monitor performance and take action based on your targets and rules. It’s designed to reduce repetitive campaign management tasks—like checking pacing, pausing underperformers, and catching delivery issues—while keeping you in control through configurable manual vs. automatic execution.
Key Features of Sami
Sami is an AI-powered ad automation platform designed for performance marketers to scale and optimize paid media without manual work. After connecting ad accounts (LinkedIn, Meta, Google Ads, and YouTube), users set budgets and KPI targets and then deploy pre-built or configurable workflows (“SAMs”) that monitor performance 24/7, pace budgets, adjust bids, pause underperformers, and send real-time alerts via Slack or email. Sami centralizes cross-channel budget pacing and campaign oversight in one dashboard and can run automations hourly or daily, with controls to operate in manual-approval or fully automatic execution modes.
Cross-platform ad integrations: Connect and manage automations across LinkedIn Ads, Meta Ads, Google Ads (including YouTube), enabling unified optimization and monitoring without jumping between native dashboards.
Workflow automation (SAMs) with templates: Deploy pre-built automations for common optimization tasks (e.g., budget protection, bidding, ad fatigue checks) or configure conditions and actions to match your KPIs—no scripts or developers required.
Budget pacing & protection: Tracks month-to-date, 7-day, and daily pacing; notifies at spend thresholds (e.g., 25/50/75/80%) and can automatically pause campaigns when budgets are reached to prevent overspend.
Always-on performance monitoring: Runs checks continuously (including hourly runs) to catch issues like cost spikes, no-delivery, or performance drops faster than manual monitoring.
Automated optimization actions: Automatically cuts losers and boosts winners by pausing underperforming ads/campaigns, increasing budgets on top performers, and adjusting bids (e.g., “Magic Bidding” for LinkedIn).
Real-time notifications & reporting: Delivers daily snapshots and instant automation-fire alerts via Slack or email, giving teams visibility and control without living in ad platforms.
Use Cases of Sami
Agencies managing many client accounts: Standardize optimization and monitoring across dozens of accounts, reduce churn by protecting budgets and improving KPI consistency, and scale operations without adding headcount.
B2B/ABM teams running complex LinkedIn programs: Automate bid management, pacing, and underperformance rules across high-volume ABM campaigns to maintain efficiency while scaling spend and testing.
Startups with lean marketing teams: Stretch limited budgets by automatically pausing waste, enforcing pacing, and receiving proactive alerts—freeing time for strategy, creative, and landing page work.
Enterprise marketing operations: Maintain 24/7 governance across multiple regions and business units with automated checks, real-time alerts, and consistent budget controls to reduce risk and improve oversight.
Ecommerce performance marketing: Detect ad fatigue, pause non-performing ads, and shift budget toward winners across Meta/Google/YouTube to protect ROAS and react quickly to performance changes.
Always-on campaign health monitoring: Use “no delivery” and KPI monitoring workflows to catch broken campaigns (e.g., zero impressions in 24 hours) and operational issues before they impact pipeline or revenue.
Pros
Cross-channel automation across LinkedIn, Meta, Google, and YouTube from a single platform.
Pre-built workflows plus configurable rules enable fast setup without code or scripts.
Strong budget pacing/protection and real-time Slack/email alerting reduces overspend and manual monitoring.
Cons
Requires direct access and integration setup with ad accounts; organizations with restricted permissions may face friction.
Automation effectiveness depends on well-defined KPIs/thresholds; poor targets can lead to suboptimal automated actions.
Some capabilities are roadmap-dependent (e.g., “AI budget optimization” noted as coming soon).
How to Use Sami
1) Create your Sami account and start the free trial: Go to https://app.sami.bot/auth/signup and start the 14-day free trial. After signup, you can log in anytime at https://app.sami.bot/auth/login.
2) Connect your ad platform accounts (integrations): In the Sami dashboard, connect the ad accounts you want Sami to manage. Sami supports Google Ads (including YouTube), LinkedIn Ads, and Meta Ads. You must have direct access to the ad accounts to integrate them.
3) Add accounts/clients and organize campaigns into portfolios: Add your clients or ad accounts into Sami, then group related campaigns into portfolios. This helps you manage multiple campaigns together and apply shared budgets/KPIs.
4) Define your monthly budgets and KPIs (targets): For each account or portfolio, set your monthly budget and the KPIs you care about. This gives Sami the targets it needs to monitor pacing and performance.
5) Review unified budget pacing and performance in one place: Use Sami’s unified view to check pacing across accounts (month-to-date, 7-day, and daily average). Identify which accounts are on track, overpacing, or underpacing without logging into each native ad manager.
6) Choose a pre-built automation (SAM) from the Automation Library: Go to Automations and select a workflow template (called a SAM). Examples from the library include Budget Protection, Magic Bidding, Budget Pacing, No Delivery alerts, Ad Scheduling, Ongoing Maintenance, Non-Performing Keywords/Ads, Boring LinkedIn Ads, and Ad Fatigue Detector.
7) Configure the SAM’s conditions and actions for your campaigns: Attach the SAM to the campaigns/portfolios you want it to monitor. Set the conditions (what Sami should watch for) and the actions (what Sami should do), such as pausing underperformers, increasing bids on top performers, adjusting budgets, or sending alerts.
8) Decide whether the SAM runs in Manual or Automatic mode: Set each SAM to Manual (Sami notifies you first) or Automatic (Sami executes the pre-approved action). This controls whether changes happen only after your review or fully hands-free.
9) Set up notifications (Slack and/or email): Enable Slack or email notifications so you get real-time updates when automations fire and daily summaries. Sami can send daily snapshots of budget pacing and immediate alerts when a workflow triggers.
10) Choose how often Sami checks and runs your automations: Configure run frequency (daily or hourly). Sami emphasizes frequent checks (e.g., hourly) so you can react faster to cost spikes, no-delivery issues, or fatigue signals.
11) Monitor results and stay in control: Track when SAMs fire and what changes were made (or proposed, if in Manual mode). Use the notifications and pacing dashboards to maintain oversight without living in ad platform dashboards.
12) Iterate: refine workflows and scale across more accounts: As you gain confidence, apply more SAMs across additional campaigns and channels. Sami is designed to scale from a single account to many accounts, and from simple alerts to multi-step sequences (e.g., budget resets or campaign refreshes).
13) Use Sami learning resources to improve your setup: Use Sami’s courses/masterclasses: (1) Platform Walkthrough to understand the system before building, (2) Building Your Workflow to create clean and predictable automations, and (3) Reviewing Your SAMs to optimize and scale with controlled automation.
14) Contact support for security/procurement or unanswered questions: If you need vendor vetting, legal/procurement documents, or have questions not covered in the FAQ, email [email protected].
Sami FAQs
Sami is an AI-powered ad automation platform that helps performance marketers monitor and optimize ad campaigns across LinkedIn Ads, Google Ads (including YouTube), and Meta Ads.
Sami Video
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