Neurons is a consumer neuroscience company that uses AI and neuroscience to predict customer behavior and optimize marketing assets.
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https://neuronsinc.com/
Product Information
Updated:09/11/2024
What is Neurons
Neurons is a leading consumer neuroscience company that combines neuroscience tools and artificial intelligence to help businesses better understand and improve the customer experience. Founded in 2013, Neurons offers a suite of products including Neurons AI and Neurons API that enable marketers, agencies, and designers to predict consumer responses to visual content and optimize their marketing assets before launch. The company works with major brands like Google, Coca-Cola, Facebook and others to enhance advertising effectiveness, user experience, and overall customer journeys.
Key Features of Neurons
Neurons is an AI-powered neuromarketing platform that helps marketers and agencies optimize visual content and advertising campaigns. It uses neuroscience and AI to predict customer attention, emotions, and behavior, allowing users to pre-test and improve creative assets before launch. The platform offers instant feedback, actionable recommendations, and comparison to industry benchmarks, all rooted in scientific research.
AI Copilot: An AI assistant that provides instant feedback on visuals and actionable recommendations based on neuroscience principles.
Attention Prediction: Visualizes customer attention patterns on images and videos to optimize visual impact.
Industry Benchmarking: Compares ad performance to industry standards and provides insights for improvement.
Emotion & Motivation Analysis: Reveals real emotions and motivations behind creative assets to enhance engagement.
API Integration: Allows integration of Neurons' predictive capabilities into existing products and workflows.
Use Cases of Neurons
A/B Testing for Marketers: Quickly compare multiple versions of ads or designs to determine the most effective option before launch.
Agency Pitches: Agencies can use Neurons to create data-driven campaigns and win over clients with scientifically-backed creative decisions.
E-commerce Optimization: Improve product images and layouts to increase conversions and sales on online stores.
Brand Asset Development: Refine logos, packaging, and brand visuals to maximize brand recognition and appeal.
Retail Display Optimization: Enhance in-store displays and signage to capture customer attention and drive purchases.
Pros
Scientifically validated approach based on neuroscience and AI
Instant feedback and actionable recommendations
Scalable solution for testing multiple assets quickly
Potential to significantly improve ad performance and ROI
Cons
May require some learning curve to fully utilize all features
Pricing not publicly available, potentially expensive for small businesses
Relies on AI predictions, which may not capture all nuances of human perception
How to Use Neurons
Sign up for Neurons AI: Visit the Neurons website and sign up for an account to access their AI-powered neuromarketing tools.
Upload your visual asset: Upload the image, video, or other visual content you want to analyze to the Neurons AI platform.
Select analysis type: Choose the type of analysis you want to run, such as attention prediction or emotional response.
View attention heatmaps: Examine the generated heatmaps that show where viewers are likely to focus their attention on your visual.
Analyze key metrics: Review metrics like attention score, emotional impact, and brand visibility to gauge effectiveness.
Compare to benchmarks: Compare your results to industry benchmarks to see how your asset performs relative to standards.
Get AI recommendations: Review AI-generated recommendations from Neurons Copilot on how to improve your visual asset.
Refine and re-test: Make adjustments to your visual based on insights and recommendations, then re-run analysis to verify improvements.
Export results: Export your analysis results and insights to share with team members or clients.
Neurons FAQs
Neurons is a consumer neuroscience company that combines neuroscience and AI to predict consumer responses and optimize customer experiences. They offer tools like Predict AI for testing visual assets and Explore for continuous discovery of commercial performance.
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Analytics of Neurons Website
Neurons Traffic & Rankings
77.1K
Monthly Visits
#476166
Global Rank
#1119
Category Rank
Traffic Trends: Jun 2024-Oct 2024
Neurons User Insights
00:01:21
Avg. Visit DTabsNavuration
2.61
Pages Per Visit
43.4%
User Bounce Rate
Top Regions of Neurons
GB: 8.66%
BR: 7.47%
NL: 7.37%
US: 6.76%
AR: 6.18%
Others: 63.57%
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