Google Whisk
Whisk is Google Labs' innovative AI image generation tool that allows users to create new images using existing images as prompts rather than relying on text descriptions.
https://labs.google/fx/tools/whisk
Product Information
Updated:May 16, 2025
Google Whisk Monthly Traffic Trends
Google Whisk experienced a 2.8% decline in traffic, with 9.8M visits. Despite recent AI Mode updates and multilingual support in NotebookLM, these enhancements may not have immediately impacted user engagement. The slight decline could be a temporary fluctuation or a result of users needing more time to adapt to the new features.
What is Google Whisk
Whisk is a new experimental tool from Google Labs designed for rapid visual exploration and creative ideation. Currently available only in the United States through labs.google/whisk, this AI-powered platform represents a departure from traditional image editors by focusing on quick creative exploration rather than pixel-perfect editing. As part of Google's latest AI initiatives alongside Veo 2 and Imagen 3, Whisk offers users a unique approach to generating images by combining visual elements from multiple source images.
Key Features of Google Whisk
Whisk is Google Labs' experimental AI image generation tool that uniquely allows users to generate images using other images as prompts instead of text. It combines Google's Gemini model for image understanding with Imagen 3 for generation, focusing on rapid visual exploration rather than pixel-perfect editing. The tool accepts multiple image inputs for subject, scene, and style, then creates new images that capture the essence of the inputs while allowing users to refine results through editable text prompts.
Image-Based Prompting: Users can upload images instead of writing text prompts to generate new images, making the creative process more intuitive and visual
Three-Part Input System: Allows separate image inputs for subject, scene, and style, enabling more controlled and diverse creative outputs
Editable Text Prompts: Users can view and modify the underlying text prompts generated by Gemini to fine-tune the output images
Quick Iteration: Designed for rapid visual exploration and experimentation, allowing users to generate multiple variations quickly
Use Cases of Google Whisk
Creative Ideation: Artists and designers can quickly generate visual concepts and explore different creative directions
Style Transfer: Transform existing images into different artistic styles, such as stickers, enamel pins, or plushies
Visual Storytelling: Create unique imagery for storytelling, marketing materials, or social media content
Pros
Intuitive visual-based input system
Quick and easy creative exploration
Flexible editing capabilities with text prompt modification
Cons
Currently only available in the US
Not designed for pixel-perfect editing
May miss specific details from original images
How to Use Google Whisk
Access Whisk: Go to labs.google/whisk (Note: Currently only available in the US)
Sign in: Sign in with your Google account to access the tool
Input Images: Upload or select images for three key elements: Subject (what/who you want to create), Scene (the environment/background), and Style (the visual aesthetic you want)
Optional: Add Text Details: You can add additional text prompts to further refine what you want to generate
Generate Image: Let Whisk process your inputs - it uses Gemini to create captions of your reference images and feeds them to Imagen 3 to generate new images
Review & Iterate: Review the generated image. If needed, you can view and edit the underlying prompts to adjust the output
Download & Share: Click the download icon to save images you like. You can also share your creations through Google's Discord channel
Remix & Explore: Use the remix feature to generate variations and explore different creative possibilities with your uploaded images
Google Whisk FAQs
Whisk is Google's latest generative imagery experiment that focuses on fast visual ideation without requiring deep understanding of prompting. It uses Google's Imagen 3 image generation model and Gemini's multi-modal understanding capabilities.
Official Posts
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Analytics of Google Whisk Website
Google Whisk Traffic & Rankings
9.8M
Monthly Visits
#5955
Global Rank
#160
Category Rank
Traffic Trends: Jun 2024-Apr 2025
Google Whisk User Insights
00:06:14
Avg. Visit Duration
3.95
Pages Per Visit
35.82%
User Bounce Rate
Top Regions of Google Whisk
US: 27.31%
JP: 10.79%
KR: 8.66%
BR: 8.14%
PK: 3.22%
Others: 41.9%
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