Versium
Versium is a data technology company that provides an all-in-one marketing audience and targeting platform powered by a robust B2B2C identity graph.
https://www.versium.com/
Product Information
Updated:Nov 9, 2024
What is Versium
Versium is a data technology company that offers marketing tools and services fueled by its powerful B2B2C identity graph. The company provides solutions for audience building, data enrichment, and omni-channel marketing targeting. Versium's flagship product, REACH, allows marketers to identify, understand, and reach their ideal prospects across multiple online channels. The platform is designed for both B2B and B2C marketing, catering to businesses of all sizes from small companies to large enterprises and agencies.
Key Features of Versium
Versium is a data technology company that provides a comprehensive B2B2C marketing audience and targeting platform. It offers tools for data preparation, audience building, and omnichannel marketing, powered by a robust identity graph. Versium enables marketers to identify, understand, and reach their ideal prospects across multiple digital touchpoints and marketing channels.
B2B2C Identity Graph: A powerful database of business and consumer data that fuels audience creation and targeting capabilities.
Audience Building: Tools to create highly targeted lists of B2B or B2C prospects aligned with desired personas or target accounts.
Data Enrichment: Ability to append additional firmographic and demographic data to existing customer lists.
Omnichannel Reach: Capability to reach targets across multiple online platforms and marketing channels.
Audience Insights: Provides detailed firmographic and demographic insights about target audiences.
Use Cases of Versium
Account-Based Marketing: Build targeted audiences of decision-makers and influencers within specific companies for ABM campaigns.
B2B Paid Advertising: Create niche B2B audiences for more effective targeting in paid social and display advertising campaigns.
Customer Data Enhancement: Enrich existing customer databases with additional firmographic and demographic information for better segmentation and personalization.
Omnichannel Marketing Campaigns: Execute marketing campaigns across multiple channels to increase touchpoints and improve conversion rates.
Pros
Comprehensive B2B2C data and targeting capabilities
User-friendly interface suitable for various types of marketers
Integrations with major marketing platforms and CRMs
Cons
Pricing information not readily available on the website
May require some learning curve to fully utilize all features
How to Use Versium
Sign up for a free trial: Go to app.versium.com/create-account to sign up for a free trial of Versium REACH.
Log in to Versium REACH: Once your account is created, log in at app.versium.com/login.
Choose your target audience: Use Versium's tools to build highly targeted lists of B2B or B2C prospects aligned with your desired persona or target accounts.
Get audience insights: View demographic and firmographic insights about your audience to help personalize your messaging.
Create marketing audiences: Build audiences that you can use across multiple marketing platforms and channels.
Export audience data: Export your audience data as a CSV file to import into other marketing platforms.
Launch omni-channel campaigns: Use the exported audience data to reach your targets across multiple online channels and platforms.
Analyze campaign performance: Review campaign metrics and use Versium's insights to optimize future campaigns.
Versium FAQs
Versium is a data technology company that enables marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing channels. It operates a powerful B2B2C identity graph which fuels marketing tools and services.
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Analytics of Versium Website
Versium Traffic & Rankings
11.6K
Monthly Visits
#1927499
Global Rank
#1748
Category Rank
Traffic Trends: Jul 2024-Nov 2024
Versium User Insights
00:01:56
Avg. Visit Duration
2.91
Pages Per Visit
48.64%
User Bounce Rate
Top Regions of Versium
US: 80.37%
IN: 8.77%
CO: 3.87%
PH: 1.98%
VN: 1.86%
Others: 3.14%
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