TwelveLabs
TwelveLabs is a state-of-the-art video understanding platform that uses artificial intelligence to extract and interpret comprehensive information from videos, including movements, actions, objects, individuals, sounds, on-screen text, and spoken words.
https://www.twelvelabs.io/?ref=aipure
Product Information
Updated:Jul 16, 2025
TwelveLabs Monthly Traffic Trends
TwelveLabs experienced a 6.9% increase in visits, reaching 107.9K visits in June 2025. The partnership with LG CNS and rebranding efforts likely contributed to the growth, enhancing the company's market presence and visibility.
What is TwelveLabs
TwelveLabs, founded in 2021 and headquartered in San Francisco, is an AI platform focused on revolutionizing video understanding technology. The platform provides developers with powerful video-understanding infrastructure through its API suite, allowing applications to see, hear, and understand video content like humans do. It's built on top of their advanced multimodal foundation model and is recognized by leading researchers as the most performant AI for video understanding, surpassing benchmarks from cloud majors and open-source models.
Key Features of TwelveLabs
TwelveLabs is a powerful video intelligence platform that uses multimodal AI to understand video content like humans do. It combines visual, audio, and textual analysis through its foundation models (Marengo and Pegasus) to enable advanced video search, analysis, and understanding at scale. The platform can process and interpret movements, actions, objects, individuals, sounds, on-screen text, and spoken words, making video content searchable and analyzable in ways previously impossible.
Multimodal Video Understanding: Combines temporal and spatial reasoning through Marengo (encoder model) and Pegasus (video-language model) to comprehend video content across multiple dimensions including visual, audio, and text
Natural Language Search: Enables context-aware searching across speech, text, audio, and visuals to find specific scenes and content within videos using natural language queries
Scalable Infrastructure: Handles large-scale video libraries up to petabytes of data with flexible deployment options including cloud, private cloud, or on-premise solutions
Customizable Models: Offers model fine-tuning capabilities to adapt to specific domains and use cases while maintaining enterprise-grade security
Use Cases of TwelveLabs
Media & Entertainment: Enable content discovery, automated highlight generation, and contextual content recommendations for streaming platforms and content libraries
Automotive Safety: Analyze video feeds to detect driver hazards and predict pedestrian behavior for improved transportation safety systems
Advertising Analysis: Analyze source footage and recommend ads based on content context and emotional tone for better ad targeting and placement
Security & Surveillance: Process security footage for anomaly detection and intelligent monitoring in government and security applications
Pros
Industry-leading accuracy that surpasses benchmarks from cloud majors
Flexible deployment options (cloud, private cloud, on-premise)
Comprehensive API suite with multiple SDK options
Strong security features including SSO/SAML integration
Cons
File size limitations (2GB max per file)
Requires significant computational resources for large-scale deployment
May require custom model training for specific use cases
How to Use TwelveLabs
Get API Key: Sign up and navigate to the API Key page, log in with your credentials, and copy your API key from the dashboard
Install SDK: Install one of TwelveLabs' client SDKs (Python recommended) to integrate with your application
Initialize Client: Instantiate the SDK client with your API key using: client = TwelveLabs(api_key=os.getenv('TL_API_KEY'))
Create Index: Create an index to organize and store video data by specifying index name and selecting models (e.g. marengo2.7, pegasus1.2) with desired options (visual, audio)
Upload Videos: Upload video files (must be under 2GB and in supported formats listed in FFmpeg Formats Documentation) to your created index
Process Videos: The platform will automatically process videos to identify and interpret movements, actions, objects, individuals, sounds, on-screen text, and spoken words
Search Content: Use natural language queries or image queries to search through your indexed videos and find specific moments or content
Generate Insights: Utilize the platform's capabilities to generate summaries, custom reports, or other insights from your video content
Scale Usage: Start with free tier for testing (<10 hours), upgrade to Developer tier (<10k hours) or Enterprise tier (unlimited) as needed
TwelveLabs FAQs
TwelveLabs is the world's most powerful video intelligence platform that provides AI capabilities to see, hear, and reason across video content. Their technology enables users to find anything, discover insights, analyze, remix and automate workflows with video content.
TwelveLabs Video
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Analytics of TwelveLabs Website
TwelveLabs Traffic & Rankings
107.9K
Monthly Visits
#260252
Global Rank
#2804
Category Rank
Traffic Trends: Mar 2025-Jun 2025
TwelveLabs User Insights
00:02:07
Avg. Visit Duration
4.14
Pages Per Visit
42.8%
User Bounce Rate
Top Regions of TwelveLabs
US: 45.02%
KR: 12.57%
IN: 5.76%
DE: 3.74%
GB: 2.62%
Others: 30.29%
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