Retool
Retool is a low-code platform that enables developers to quickly build internal tools and applications by combining drag-and-drop visual components with custom code, APIs, and AI capabilities.
https://retool.com/?ref=aipure
Product Information
Updated:Jun 16, 2025
Retool Monthly Traffic Trends
Retool saw a -1.2% decline in traffic, resulting in 1.8M visits. Despite recent updates and recognitions, such as being named the 2025 Databricks Emerging Partner of the Year and launching Agents for more return on AI, the slight decline might indicate a cautious market response to these developments.
What is Retool
Founded in 2017, Retool is a cutting-edge development platform designed to revolutionize the way businesses build internal software. It serves as a unified engine for creating custom applications like admin panels, dashboards, and database frontends. Backed by major investors like Sequoia Capital and Andreessen Horowitz, and valued at nearly $1B, Retool has become the go-to platform for over 10,000 companies, from startups to Fortune 500 enterprises, looking to build and deploy internal tools efficiently.
Key Features of Retool
Retool is a low-code platform designed to help businesses build internal tools and applications efficiently. It combines drag-and-drop interface components with the ability to write custom code (JavaScript, Python, SQL), connect to various data sources and APIs, and integrate AI capabilities. The platform offers enterprise-grade security features, version control, and flexible deployment options while allowing both technical and non-technical users to create custom applications like admin panels, dashboards, and internal tools quickly.
Hybrid Development Approach: Combines drag-and-drop interface with the ability to write custom code in JavaScript, Python, and SQL, allowing both visual development and granular customization
Extensive Integration Capabilities: Connects to multiple databases, APIs, and services including REST APIs, GraphQL, PostgreSQL, MongoDB, and various cloud services
Enterprise Security Features: Offers SSO, audit logging, granular permissions, and flexible deployment options including self-hosting and cloud hosting
Built-in AI Tools: Integrates AI capabilities for intelligent features and automation, with the ability to connect to various LLMs and data sources
Use Cases of Retool
Internal Operations Management: Building admin panels and dashboards for managing internal operations, customer support, and data management tasks
Product Analytics and Reporting: Creating tools for product managers to analyze usage data, manage feature requests, and generate reports across different data sources
Customer Support Systems: Developing custom support tools for managing customer tickets, user data, and support workflows
Operational Automation: Building automated workflows and tools for tasks like delivery management, inventory tracking, and business process automation
Pros
Rapid development capabilities with pre-built components and templates
Flexible customization options for developers
Strong enterprise-grade security features and compliance options
Cons
Higher pricing compared to other internal tool platforms
Complex self-hosting setup with resource-intensive deployment
Limited native testing support (beta feature)
How to Use Retool
Sign up for Retool account: Create an account on Retool's platform by visiting their website and signing up. You can choose between cloud-hosted or on-premise deployment options.
Connect your data sources: Connect your databases, APIs, or other external resources using Retool's 46+ native integrations including PostgreSQL, MongoDB, MySQL, REST APIs etc.
Choose UI components: Use Retool's drag-and-drop interface to add pre-built UI components like tables, forms, buttons etc. to your app canvas.
Configure components: Customize the components by modifying their properties, styling, and behavior using JavaScript and CSS as needed.
Add queries and logic: Write queries to fetch and manipulate data from your connected sources. Add event handlers and JavaScript code to implement business logic.
Set up authentication: Configure user authentication and role-based access control to secure your app and data.
Test the application: Test your app's functionality using tools like Playwright (as Retool has limited native testing). Verify queries, UI flows and error handling.
Deploy the application: Deploy your app to development, staging or production environments. Share access with team members who need to use it.
Monitor and maintain: Use Retool's built-in analytics to track app usage and performance. Make updates and improvements as needed.
Retool FAQs
Retool is a platform for building internal software and tools that allows users to create web and mobile apps, automate tasks, and integrate AI. It provides a unified engine to connect to any database, API, or LLM (Large Language Model).
Retool Video
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Analytics of Retool Website
Retool Traffic & Rankings
1.8M
Monthly Visits
#27096
Global Rank
#359
Category Rank
Traffic Trends: Jun 2024-May 2025
Retool User Insights
00:07:51
Avg. Visit Duration
5.66
Pages Per Visit
42.31%
User Bounce Rate
Top Regions of Retool
US: 32.98%
IN: 8.54%
GB: 5.91%
BR: 5.74%
PH: 5.23%
Others: 41.61%
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