Prolific
Prolific is an online research platform that quickly connects researchers with vetted participants to collect high-quality human-powered data at scale.
https://prolific.co/
Product Information
Updated:Jun 16, 2025
Prolific Monthly Traffic Trends
Prolific experienced a significant 22.5% decline in traffic, dropping to 260K visits. This could be attributed to a lack of recent product updates or improvements, as well as increased competition from platforms like Appen and SurveyMonkey, which offer larger crowd sizes and more comprehensive services.
What is Prolific
Prolific is a trusted online platform designed to empower academic and industry researchers by providing access to a diverse pool of over 200,000 verified participants. Created by researchers for researchers, Prolific aims to make high-quality, diverse data easily available to anyone, anywhere. The platform serves various research needs, including academic studies, AI training and evaluation, product development, and market research.
Key Features of Prolific
Prolific is an online platform that connects researchers with vetted participants for studies and surveys. It offers a large, diverse pool of over 200,000 active participants, robust quality control measures, fast data collection (average 2 hours), flexible study design options, integration with popular survey tools, and an API for scaling and automation. Prolific aims to provide high-quality human-powered data for academic research, AI training, product development, and market research.
Vetted participant pool: 200,000+ active participants verified through bank-grade ID checks and continuous monitoring to ensure quality responses
Rapid data collection: Studies can be set up in 15 minutes and completed in an average of 2 hours
Flexible study design: Supports various project types including text, imagery, voice, and interaction-based studies
Advanced filtering: 300+ demographic and behavioral filters to target specific participant groups
Tool integration: Seamless connection with popular survey and research tools like SurveyMonkey and Typeform
Use Cases of Prolific
Academic research: Quickly recruit participants for psychology, sociology, and other behavioral studies
AI training and evaluation: Gather human-powered data to train and test AI models across various domains
Product development: Collect user feedback and insights to inform product design and iteration
Market research: Conduct surveys and gather consumer opinions on products, services, or brand perception
Pros
High-quality, verified participant pool
Fast data collection and study setup
Flexible study design options
Integration with popular research tools
Cons
Platform fees added to participant compensation
Limited to online-based research methods
May be more expensive than some alternatives for large-scale studies
How to Use Prolific
Sign up for an account: Go to Prolific.co and create a free account as a researcher. You'll need to verify your email address.
Create your study: Design your study using your preferred survey/experiment tools (e.g. Qualtrics, Gorilla). Get the URL for your study.
Set up your study on Prolific: Log in to Prolific and click 'Create New Study'. Enter your study details, including title, description, and estimated completion time.
Choose participant criteria: Use Prolific's 300+ filters to select your target participants based on demographics, location, etc.
Set study reward: Set the payment amount for participants. Prolific recommends at least £6/$8 per hour.
Add your study URL: Paste the URL of your study from Step 2. Select 'I'll use URL parameters' and follow Prolific's instructions to properly format the URL.
Launch your study: Review all details and click 'Publish' to make your study live to eligible participants.
Monitor responses: Watch as participants complete your study. You can message participants and view incoming data.
Approve submissions: Review and approve participant submissions. Participants are paid once you approve their work.
Analyze your data: Export your data and begin analysis. You can re-contact or bonus participants if needed.
Prolific FAQs
Prolific is an online platform that connects researchers with participants for studies and surveys. It helps researchers quickly recruit participants and collect high-quality data for academic research, market research, AI training, and product development.
Official Posts
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Analytics of Prolific Website
Prolific Traffic & Rankings
260.8K
Monthly Visits
#235518
Global Rank
#1004
Category Rank
Traffic Trends: Jun 2024-May 2025
Prolific User Insights
00:00:18
Avg. Visit Duration
1.25
Pages Per Visit
56.26%
User Bounce Rate
Top Regions of Prolific
US: 11.67%
GB: 6.58%
KE: 5.49%
CA: 4.28%
ZA: 4.13%
Others: 67.85%
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