Mira
Mira is an AI-moderated qualitative research platform that runs adaptive, stimulus-aware interviews with built-in emotion detection (facial and voice signals) and delivers instant synthesis, summaries, and highlight clips—up to 5× faster than traditional research.
https://entropik.io/platform/ai-moderator?ref=producthunt
Product Information
Updated:Jul 9, 2026
What is Mira
Mira (Decode’s AI Moderator by Entropik) is an AI-powered qualitative interviewing solution designed to help teams understand not only what participants say, but also what they feel during research sessions. Built for use cases like ad and creative testing, concept and packaging evaluation, brand perception studies, UX/onboarding research, shopper research, and journey mapping, Mira enables automated, consistent moderation at scale across 70+ languages. It streamlines the end-to-end workflow—from creating a discussion guide to running sessions and producing structured insights—so organizations can move from research questions to shareable findings in hours or days rather than weeks.
Key Features of Mira
Mira (Decode AI Moderator by Entropik) is an AI-moderated qualitative interviews platform that runs adaptive, stimulus-aware research sessions and captures not only what participants say but also how they feel using emotion and behavioral signals (e.g., facial expressions and voice tone). It automates discussion-guide creation, conducts consistent moderation at scale across 70+ languages, and delivers instant synthesis—including transcripts, summaries, themes, question-level analytics, stimulus performance scoring, and highlight clips—so teams can move from research questions to structured insights in as little as 48 hours.
Emotion-aware AI moderation: Captures real-time emotional and behavioral cues (e.g., facial expressions and voice tone) to detect peaks, drops, and contradictions that traditional interviews often miss.
Stimulus-aware question planning: Turns research goals into a structured interview guide in seconds, organizing questions around each stimulus and balancing emotional, functional, and perception metrics.
Adaptive probing and dynamic flow: Adjusts follow-up questions based on participant responses and detected signals—probing deeper, simplifying, or transitioning across stimuli while maintaining conversational coherence.
Question-level analytics: Provides sentiment and emotional tone per question, response depth/clarity/confidence scoring, emotional trajectory across the session, and cross-participant comparisons to improve guides over time.
Stimulus performance scoring: Measures how each concept/asset performs with engagement, attention patterns, recall/comprehension indicators, and side-by-side comparisons across variants.
Instant synthesis: summaries, themes, and highlight clips: Automatically generates transcripts, concise summaries, theme analysis, and highlight clips mapped to key insights immediately when sessions end—reducing manual review effort.
Use Cases of Mira
Ad and creative testing (Marketing/Advertising): Compare creative variations, messaging, and concepts before launch using emotion and engagement signals to identify the highest-impact version and reduce wasted spend.
Concept and packaging evaluation (CPG/Retail): Validate new product ideas and packaging by capturing real reactions and emotional nuance—not just stated preferences—to refine positioning and design.
Brand perception studies (Cross-industry): Run consistent, scalable moderated interviews across segments and markets to understand brand trust, sentiment drivers, and perception gaps.
UX/UI and onboarding research (Tech/SaaS): Conduct usability interviews at scale and pinpoint moments of confusion, friction, or delight tied to specific prompts and stimuli for faster iteration.
Shopper decision research (E-commerce): Identify what drives purchase vs. hesitation by analyzing emotional trajectory and response quality around pricing, value, and decision triggers.
Customer journey mapping (Services/Experience design): Map emotional highs and lows across touchpoints to find moments that build loyalty or erode trust, supported by structured summaries and themes.
Pros
Much faster time-to-insights than traditional qualitative workflows (instant synthesis; structured insights in ~48 hours).
Captures emotional/behavioral nuance (facial/voice cues) in addition to spoken responses, reducing missed signals.
Consistent moderation at scale across 70+ languages, enabling high-volume, multi-market research without moderator variability.
Reduces manual effort with automatic transcripts, summaries, themes, and highlight clips.
Cons
Less suitable for highly sensitive topics or complex executive interviews where human moderation may be preferable.
Requires participant comfort with camera/mic-based emotion capture; some contexts may limit signal quality or consent.
Outputs depend on AI interpretation of emotional/behavioral cues, which may require validation and careful governance for high-stakes decisions.
How to Use Mira
1) Start a self-serve trial: Go to https://aimoderator.entropik.io/ and start Mira (Decode AI Moderator) with the free tier. No credit card is required.
2) Create a new study: In the platform, choose to create a study and define what you want to learn (your research goals).
3) Build or upload your discussion guide: Either (a) let Mira generate a structured interview guide from your goals (stimuli-aware question planning), or (b) upload an existing guide you already use.
4) Add stimuli (what participants will react to): Attach the materials you want tested (e.g., ad/creative, concepts, packaging, UX flows). Mira will organize questions around each stimulus automatically.
5) Configure study settings: Set the interview duration, language(s) (supports 70+), consent flow, and any scheduling preferences. The platform supports global participation.
6) Launch interviews with AI moderation: Run sessions using Mira’s AI moderator. During each interview, it adapts questions in real time based on participant responses and detected signals (e.g., facial expressions, voice tone, language patterns).
7) Share the participant link (recruitment): Invite your own participants by sharing the session link. Participants can join without creating an account, and no PII is collected by default. (Enterprise plans can use panel integrations.)
8) Let Mira probe and keep coverage consistent: As interviews run, Mira maintains conversational flow while ensuring coverage of emotional, functional, and perception metrics, probing deeper where needed or simplifying questions when appropriate.
9) Review question-level analytics: After (and/or during) sessions, inspect analytics per question: sentiment and emotional tone, response depth/clarity/confidence scoring, emotional trajectory, key themes, motivations, concerns, and cross-participant comparisons.
10) Compare stimuli with performance scoring: Use the stimulus performance score to evaluate each variant side-by-side using measures like emotional intensity, sentiment, engagement/attention patterns, recall/comprehension, and response quality/detail.
11) Consume instant outputs (no manual tagging): When sessions end, Mira automatically generates transcripts, concise summaries per stimulus, theme analysis, and highlight clips mapped to key insights—ready to share immediately.
12) Deliver insights to stakeholders quickly: Export or share the structured insights (summaries, themes, clips, and scores) with your team to support decisions—positioned by the platform as available in ~48 hours rather than weeks.
13) Iterate and improve future studies: Use the question-level analytics and cross-participant comparisons to refine your discussion guides and stimuli for the next round of research.
14) Optional: Book a demo for enterprise needs: If you need compliance documentation (e.g., GDPR details), panel integrations, or enterprise workflows, request a demo via https://www.entropik.io/book-demo?ref=producthunt.
Mira FAQs
Mira is Decode by Entropik’s AI Moderator—an AI-powered qualitative research platform for AI moderated interviews that is adaptive, emotion-aware, and designed to deliver structured insights faster than traditional qualitative research.
Mira Video
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