MedullaAI
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MedullaAI is an AI-powered neuromarketing platform that uses neuroscience-backed eye tracking technology and cognitive science to predict ad performance and optimize consumer attention before launch.
https://medullabs.com/?ref=producthunt
Product Information
Updated:Apr 10, 2026
What is MedullaAI
MedullaAI is an AI-powered neuromarketing platform founded in 2025 by Prayas Agarwal and Lakshay Goel, based in Delhi, India. The platform combines proprietary deep learning algorithms with decades of cognitive science research to help brands and agencies capture, measure, and optimize consumer attention in their marketing creatives. By leveraging advanced AI eye tracking technology, MedullaAI enables marketers to predict what will work before launching campaigns, eliminating the guesswork from creative decisions. The platform operates on a subscription-based credit model, where 10 credits generate one AI-powered attention analysis, making sophisticated neuromarketing insights accessible to businesses of all sizes.
Key Features of MedullaAI
MedullaAI is an AI-powered neuromarketing platform that combines proprietary deep learning algorithms with cognitive science research to predict and optimize consumer attention on visual marketing content. The platform offers eye-tracking AI technology that analyzes creatives before launch, providing predictive performance scores, attention heatmaps, and actionable insights to help brands and agencies improve ad effectiveness. Founded in 2025 in Delhi, India, MedullaAI enables marketers to make data-driven creative decisions early in the process, reducing wasted ad spend and improving key metrics like CTR, engagement, and conversion rates by providing neuroscience-backed predictions of what will capture audience attention.
AI Eye Tracking & Attention Mapping: Upload images to receive accurate eye-tracking predictions that reveal attention hotspots, blind spots, and focus distribution across different elements like products, headlines, and CTAs, with detailed heatmap visualizations.
Performance Score Prediction: Get unified predictive scores for awareness, conversion, and engagement metrics before launching campaigns, enabling teams to identify high-performing creatives and de-risk ad spend.
Creative Upgrade & Generation (Beta): Upload existing creatives to receive AI-optimized alternatives with improved performance potential, or generate new high-performing ad creatives based on campaign objectives and desired outcomes.
AI-Powered Actionable Insights: Receive clear, specific recommendations for creative improvements such as increasing contrast, simplifying backgrounds, or enlarging CTA buttons, based on cognitive science principles and attention data.
Real-Time Analytics Dashboard: Access comprehensive analytics showing attention scores, clarity index, focus distribution, and awareness scores with comparative benchmarks to track and optimize campaign performance.
Predictive Decision Support: Make informed creative decisions at the moment of creation before budget commitment, shifting from retrospective measurement to proactive optimization based on predicted human attention patterns.
Use Cases of MedullaAI
E-commerce Ad Optimization: Direct-to-consumer brands can test multiple product ad variations before launch to identify which visual elements capture attention and drive conversions, reducing wasted ad spend and improving ROAS.
Agency Creative Testing: Marketing agencies can validate creative concepts for clients using neuroscience-backed predictions, providing data-driven justification for design decisions and shortening approval cycles.
Brand Consistency Evaluation: Large brands can assess whether brand cues and visual identity elements are registering effectively across different formats, touchpoints, and campaigns to maintain consistent brand recognition.
Growth Team Rapid Iteration: Growth and performance marketing teams can quickly evaluate multiple creative variants to determine which to push forward or drop, shortening learning cycles without waiting for post-launch performance data.
Campaign Pre-Launch Validation: Marketing teams can de-risk major campaign launches by predicting attention patterns and engagement levels before committing media budgets, ensuring creative effectiveness from day one.
Multi-Format Creative Optimization: Brands running campaigns across multiple channels can optimize creatives for different formats and placements by understanding how attention patterns vary across touchpoints and adjusting accordingly.
Pros
Provides predictive insights before launch, enabling proactive optimization and reducing wasted ad spend by up to 70%
Combines rigorous cognitive science research with AI technology for scientifically validated attention predictions
Delivers measurable performance improvements with average +20% CTR increase and +35% engagement uplift
Offers actionable, specific recommendations rather than just data, making it easy to implement improvements
Cons
Recently founded in 2025 with no funding yet, which may raise questions about long-term stability and development resources
Some key features like Creative Upgrade and Generation are still in Beta, indicating incomplete functionality
Limited information about pricing structure and accessibility for smaller businesses or individual marketers
Relatively new platform with limited track record compared to established marketing analytics tools
How to Use MedullaAI
1. Sign Up and Choose a Plan: Create an account on MedullaAI platform. Select from monthly or annual subscription plans as described on their Pricing page. New users can access a 2-month free trial period to test the product.
2. Purchase Credit Packages: Buy subscription-based credit packages. Note that 10 credits generate one AI-powered attention analysis. Plan your credit usage based on the number of creatives you want to analyze.
3. Upload Your Creative Asset: Upload your advertising creative (image, ad design, or marketing material) to the MedullaAI platform for analysis.
4. Run AI Eye Tracking Analysis: Use the AI Eye Tracking feature to get accurate eye tracking predictions. The system will identify blind spots and show you where viewers' attention will focus on your creative.
5. Review Your Attention Score: Examine the simplified performance score (0-100 scale) that predicts your ad performance. Review metrics including Awareness Score, Conversion Score, and Engagement Score.
6. Analyze the Attention Map: Study the visual attention heatmap to see focus distribution across your creative. Identify top attention areas like product placement, headlines, and call-to-action buttons.
7. Review AI Insights: Read the clear, actionable insights provided by the AI, such as recommendations to increase contrast, simplify background, or enlarge CTA buttons.
8. Use Creative Upgrade Feature (BETA): Upload your creative to get an upgraded, better-performing alternative automatically generated by the AI.
9. Generate New Creatives (BETA): Use the Creative Generation feature by entering a prompt (e.g., 'Bold summer sale ad, high contrast...') to generate multiple high-performing ad creative variations for your campaign objective.
10. Compare and Optimize: Compare different versions of your creatives, review performance predictions, and select the best-performing option before launching your campaign.
11. Implement Changes: Apply the recommended optimizations to your creative assets based on the attention analysis and AI insights.
12. Monitor Results: Track the actual performance improvements across key metrics like CTR (Click-Through Rate), engagement, and conversion rates after implementing MedullaAI recommendations.
MedullaAI FAQs
MedullaAI is an AI-powered neuromarketing platform that uses neuroscience-backed eye tracking AI and cognitive science to help brands capture, measure, and optimize consumer attention. It predicts ad performance before launch by analyzing where people look and what they notice or ignore in advertisements.
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