MailerLite
MailerLite is an intuitive email marketing platform that offers automation, landing pages, website building, and digital product selling capabilities with a simple, user-friendly interface and 24/7 customer support.
https://www.mailerlite.com/?ref=producthunt
Product Information
Updated:Oct 31, 2025
MailerLite Monthly Traffic Trends
MailerLite received 4.9m visits last month, demonstrating a Slight Decline of -3%. Based on our analysis, this trend aligns with typical market dynamics in the AI tools sector.
View history trafficWhat is MailerLite
MailerLite is an innovative email marketing software designed to help businesses of all sizes grow their audience and drive revenue through digital marketing tools. Founded in 2010, MailerLite evolved from a web design agency to become a comprehensive marketing platform used by over 1 million creators and businesses worldwide. The key philosophy behind MailerLite is simplicity - making complex marketing tasks accessible and manageable for users of all skill levels.
Key Features of MailerLite
MailerLite is a comprehensive email marketing platform that offers a wide range of features including email campaign creation, automation workflows, landing page building, website creation, and subscriber management. The platform stands out for its user-friendly interface, AI-powered tools, and ability to create both free and paid newsletter subscriptions. It includes advanced features like contact segmentation, A/B testing, and integration capabilities with popular platforms like Shopify, WordPress, and Stripe, while maintaining a focus on simplicity and ease of use.
Email Campaign Builder: Intuitive drag-and-drop editor with AI-powered features allowing users to create engaging newsletters and automated email sequences with personalized content and dynamic elements
Marketing Automation: Advanced workflow builder with multi-trigger capabilities to create sophisticated automated email sequences based on subscriber behavior and preferences
Landing Page & Website Builder: Built-in tools to create responsive landing pages and complete websites with customizable templates, SEO optimization, and form integration
Digital Product Sales: Integrated e-commerce capabilities allowing users to sell digital products and create paid newsletter subscriptions with secure payment processing
Use Cases of MailerLite
E-commerce Marketing: Online stores can automate customer communications, create product newsletters, and set up abandoned cart recovery sequences to boost sales
Content Creator Management: Writers, artists, and content creators can manage subscriber lists, deliver premium content, and monetize their audience through paid newsletters
Small Business Marketing: Small businesses can create professional marketing campaigns, build landing pages, and automate customer communications without technical expertise
Digital Agency Services: Marketing agencies can manage multiple client accounts, create sophisticated automation workflows, and track campaign performance for various clients
Pros
User-friendly interface with intuitive drag-and-drop editors
Generous free plan with essential features included
Excellent customer support with 24/7 availability and quick response times
Cons
Limited advanced features compared to some competitors (like detailed automation reports and lead scoring)
No Android mobile app available
No templates available in the free plan
How to Use MailerLite
Sign up for an account: Navigate to the MailerLite website and click the 'Sign up free' button. Enter your company/organization name, email address, and create a strong password. Accept the Terms of Use, Privacy Policy and Anti-spam Policy.
Set up your account: Complete the initial setup process and wait for account approval. Once approved, you'll get access to your MailerLite dashboard which serves as your control center.
Import subscribers: If you have an existing subscriber list, navigate to the Subscribers page, click 'Add subscribers' and select your preferred import method to bring your contacts into MailerLite.
Create signup forms: Go to the Forms section to create signup forms. Choose between embedded forms, popups, or promotional forms. Select a template, customize it, and set up single or double opt-in preferences.
Design email campaigns: Use the drag & drop email editor or rich text editor to create engaging newsletters. Choose from over 70 ready-to-use templates and customize them to match your brand.
Set up automations: Navigate to the Automations page and click 'Create workflow'. Choose to build from scratch or use pre-built templates to create automated email sequences triggered by specific actions.
Configure domain settings: Set up your sending domains and authenticate them to maintain good deliverability. This can be done through the Domains section in your account settings.
Monitor performance: Track your results through the analytics dashboard to monitor key metrics like open rates, click rates, and subscriber growth to optimize your email marketing strategy.
Integrate with other tools: Connect MailerLite with your other business tools through available integrations like Stripe, Shopify, WordPress, or WooCommerce to streamline your workflows.
Manage subscribers: Organize subscribers into groups and segments for targeted messaging. Use the subscriber management interface to view, edit, and maintain your contact lists.
MailerLite FAQs
Yes, MailerLite offers a free plan for small lists (up to 500 subscribers) that includes essential features. You can send up to 12,000 emails per month on the free plan. After September 23, 2025, accounts with over 500 subscribers will need to upgrade to a paid plan to continue sending campaigns and running automations.
MailerLite Video
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Analytics of MailerLite Website
MailerLite Traffic & Rankings
4.9M
Monthly Visits
#9339
Global Rank
#202
Category Rank
Traffic Trends: Jul 2024-Jun 2025
MailerLite User Insights
00:06:13
Avg. Visit Duration
5.91
Pages Per Visit
36.61%
User Bounce Rate
Top Regions of MailerLite
US: 27.82%
GB: 8.62%
PL: 8.07%
ES: 5.42%
CA: 4.89%
Others: 45.17%
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MailerLite
MailerLite is an intuitive email marketing platform offering tools like email campaigns, automation, landing pages, and website building to help businesses grow their audience and drive revenue.