MailerLite
MailerLite is an intuitive email marketing platform offering tools like email campaigns, automation, landing pages, and website building to help businesses grow their audience and drive revenue.
https://www.mailerlite.com/
Product Information
Updated:Jul 16, 2025
MailerLite Monthly Traffic Trends
MailerLite experienced a 3.0% decline in traffic to 4.9M visits. A phishing campaign targeting users in June 2025 could have led to decreased user trust and reduced engagement. Despite its user-friendly interface and affordable pricing, this security incident likely impacted user activity.
What is MailerLite
MailerLite is a comprehensive digital marketing solution designed for businesses of all sizes. Founded in 2010, it has evolved from a simple email marketing tool to an all-in-one platform that includes features for email marketing, automation, website building, landing pages, and e-commerce integration. With a focus on simplicity and user-friendliness, MailerLite aims to make advanced marketing tools accessible to users of all skill levels, backed by 24/7 award-winning customer support.
Key Features of MailerLite
MailerLite is an advanced email marketing platform offering tools for creating newsletters, automations, landing pages, websites, and more. It provides an intuitive drag-and-drop email editor, customizable templates, automation workflows, subscriber management, e-commerce integrations, and analytics. With features like paid newsletter subscriptions, digital product sales, and a website builder, MailerLite aims to help businesses grow their audience and drive revenue through comprehensive digital marketing tools.
Drag-and-drop email editor: An intuitive editor with AI-powered features for easily creating engaging, dynamic emails
Advanced automation: Multi-trigger automation workflows for sending perfectly-timed and targeted emails automatically
Website and landing page builder: Tools to create stunning websites, landing pages, and pop-ups to grow your audience
E-commerce integrations: Connect with platforms like Shopify and WooCommerce to boost sales through email marketing
Paid newsletter subscriptions: Easily set up recurring payments to offer paid subscriptions for premium content
Use Cases of MailerLite
Small business marketing: Create professional email campaigns and grow an audience with limited marketing resources
Content creator monetization: Sell digital products and offer paid newsletter subscriptions to monetize an audience
E-commerce sales growth: Use automation and integrations to send targeted product recommendations and recover abandoned carts
Event promotion: Build landing pages and email campaigns to promote and sell tickets for workshops or conferences
Pros
User-friendly interface with intuitive drag-and-drop editors
Comprehensive feature set including website building and e-commerce tools
Affordable pricing with a robust free plan for up to 1,000 subscribers
Cons
Limited advanced features compared to some enterprise-level competitors
No built-in CRM functionality
Mobile app only available for iOS, not Android
How to Use MailerLite
Sign up for an account: Go to the MailerLite website and click the 'Sign up free' button. Enter your company name, email address, and create a password to set up your account.
Import or add subscribers: Navigate to the Subscribers page and click 'Add subscribers'. You can import an existing list or manually add new subscribers.
Create an email campaign: Go to the Campaigns section and click 'Create campaign'. Choose a template or start from scratch using the drag & drop editor to design your email.
Set up automation workflows: In the Automation section, create workflows to send targeted emails automatically based on subscriber actions or time triggers.
Build landing pages and forms: Use the Sites section to create landing pages and signup forms to collect new subscribers.
Connect integrations: Go to the Integrations section to connect MailerLite with other tools like your e-commerce platform or CRM.
Monitor campaign performance: After sending campaigns, view analytics and reports to track opens, clicks, and other metrics to optimize future campaigns.
MailerLite FAQs
MailerLite offers 4 plans: Free (up to 1000 subscribers), Growing Business (starts at $10/month), Advanced (starts at $20/month), and Enterprise (custom pricing for 100K+ subscribers).
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Analytics of MailerLite Website
MailerLite Traffic & Rankings
4.9M
Monthly Visits
#9339
Global Rank
#202
Category Rank
Traffic Trends: Jul 2024-Jun 2025
MailerLite User Insights
00:06:13
Avg. Visit Duration
5.91
Pages Per Visit
36.61%
User Bounce Rate
Top Regions of MailerLite
US: 27.82%
GB: 8.62%
PL: 8.07%
ES: 5.42%
CA: 4.89%
Others: 45.17%
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