Lens by Foreplay.co
Lens by Foreplay.co is a creative analytics and reporting platform that helps marketing teams analyze ad performance through a creative lens with automated reporting, goal tracking, and industry benchmarking capabilities.
https://www.foreplay.co/lens-creative-analytics?ref=aipure
Product Information
Updated:Jul 16, 2025
Lens by Foreplay.co Monthly Traffic Trends
Lens by Foreplay.co reached 637.8K visits with a 5.0% increase in traffic. This slight growth likely reflects the platform's continued traction and the recent launch of Lens, an AI-powered creative analytics tool designed to provide deeper insights into ad performance.
What is Lens by Foreplay.co
Lens is a creative analytics tool built by Foreplay.co that transforms performance marketing data into actionable creative insights. It serves as a centralized platform for marketing teams, creative strategists, and agencies to analyze and optimize their ad creative performance. Unlike traditional analytics tools that charge based on ad spend, Lens offers flat-rate pricing while providing comprehensive creative reporting and analysis capabilities.
Key Features of Lens by Foreplay.co
Lens by Foreplay.co is a comprehensive creative analytics and reporting platform designed for performance marketers and creative teams. It offers automated creative reporting, goal tracking, and industry benchmarking capabilities while providing AI-powered insights on ad performance. The platform allows users to create customizable white-labeled reports, analyze creative performance data, and compare results with over 20,000 advertisers, all while maintaining flat-rate pricing regardless of ad spend.
Automated Creative Reporting: Create and share creative reports by any segment or metric with white-labeled, customizable reporting capabilities and external link sharing
AI-Powered Metadata Enrichment: Automatically tag creatives, transcribe videos, identify top-performing hooks, and analyze themes using AI technology
Industry Benchmarking: Compare performance metrics (CPA, ROAS, CPC, CPM, etc.) against 20,000+ advertisers across 100+ industry segments
Team Gamification: Incentivize and track creative performance through gamified feedback loops and transparent performance metrics
Use Cases of Lens by Foreplay.co
Agency Reporting: Agencies can create professional, white-labeled reports for clients with automated data collection and visualization
Creative Team Performance Analysis: Track and analyze creative team performance through automated metrics and benchmarking against industry standards
Competitive Analysis: Compare ad performance against industry benchmarks and track competitive trends across different market segments
Pros
Flat-rate pricing model regardless of ad spend
Comprehensive AI-powered analytics and tagging
Extensive benchmarking capabilities across multiple industries
Cons
Requires integration with existing ad platforms
May have a learning curve for new users due to extensive features
How to Use Lens by Foreplay.co
Sign up for a free trial: Visit foreplay.co and start a 7-day free trial to access Lens along with Foreplay's full suite of creative tools
Connect your ad accounts: Integrate your advertising platforms to pull in creative performance data directly from the source
Create custom reports: Build fully customizable white-labeled reports by segmenting your creative data across any metrics or dimensions
Set up creative tests: Use the creative test analysis features to compare and analyze performance of different ad variations
Track goals and benchmarks: Set performance goals and compare your results against industry benchmarks from over 20,000 advertisers
Enable AI metadata: Let the AI automatically tag and enrich your ad creatives with metadata like personas, hooks, themes and transcriptions
Share reports: Generate external links to share reports with team members and clients while maintaining security controls
Monitor performance: Track creative performance trends and get insights through the gamified reporting interface
Lens by Foreplay.co FAQs
Lens is a creative analytics and reporting tool that transforms performance data through a creative lens. It's built for performance marketers, creative strategists and agencies to analyze ad creatives and generate insights.
Lens by Foreplay.co Video
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Analytics of Lens by Foreplay.co Website
Lens by Foreplay.co Traffic & Rankings
637.8K
Monthly Visits
#68915
Global Rank
#468
Category Rank
Traffic Trends: Apr 2025-Jun 2025
Lens by Foreplay.co User Insights
00:06:01
Avg. Visit Duration
4.37
Pages Per Visit
36.65%
User Bounce Rate
Top Regions of Lens by Foreplay.co
US: 21.56%
FR: 9.64%
GB: 7.85%
IN: 6.8%
TW: 6.67%
Others: 47.49%
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