Lens by Foreplay.co
Lens by Foreplay.co is a creative analytics and reporting platform that helps marketing teams analyze ad performance through a creative lens with automated reporting, goal tracking, and industry benchmarking capabilities.
https://www.foreplay.co/lens-creative-analytics?ref=aipure
Product Information
Updated:Jun 16, 2025
Lens by Foreplay.co Monthly Traffic Trends
Lens by Foreplay.co experienced a 12.5% decline in traffic, reaching 607K visits in May. Despite the launch of Lens, a creative analytics platform, the slight drop suggests that users may still be evaluating the new features. Additionally, the presence of 275 active competitors like Hootsuite, Smartly.io, and Zocket could be influencing market dynamics.
What is Lens by Foreplay.co
Lens is a creative analytics tool built by Foreplay.co that transforms performance marketing data into actionable creative insights. It serves as a centralized platform for marketing teams, creative strategists, and agencies to analyze and optimize their ad creative performance. Unlike traditional analytics tools that charge based on ad spend, Lens offers flat-rate pricing while providing comprehensive creative reporting and analysis capabilities.
Key Features of Lens by Foreplay.co
Lens by Foreplay.co is a comprehensive creative analytics and reporting platform designed for performance marketers and creative teams. It offers automated creative reporting, goal tracking, and industry benchmarking capabilities while providing AI-powered insights on ad performance. The platform allows users to create customizable white-labeled reports, analyze creative performance data, and compare results with over 20,000 advertisers, all while maintaining flat-rate pricing regardless of ad spend.
Automated Creative Reporting: Create and share creative reports by any segment or metric with white-labeled, customizable reporting capabilities and external link sharing
AI-Powered Metadata Enrichment: Automatically tag creatives, transcribe videos, identify top-performing hooks, and analyze themes using AI technology
Industry Benchmarking: Compare performance metrics (CPA, ROAS, CPC, CPM, etc.) against 20,000+ advertisers across 100+ industry segments
Team Gamification: Incentivize and track creative performance through gamified feedback loops and transparent performance metrics
Use Cases of Lens by Foreplay.co
Agency Reporting: Agencies can create professional, white-labeled reports for clients with automated data collection and visualization
Creative Team Performance Analysis: Track and analyze creative team performance through automated metrics and benchmarking against industry standards
Competitive Analysis: Compare ad performance against industry benchmarks and track competitive trends across different market segments
Pros
Flat-rate pricing model regardless of ad spend
Comprehensive AI-powered analytics and tagging
Extensive benchmarking capabilities across multiple industries
Cons
Requires integration with existing ad platforms
May have a learning curve for new users due to extensive features
How to Use Lens by Foreplay.co
Sign up for a free trial: Visit foreplay.co and start a 7-day free trial to access Lens along with Foreplay's full suite of creative tools
Connect your ad accounts: Integrate your advertising platforms to pull in creative performance data directly from the source
Create custom reports: Build fully customizable white-labeled reports by segmenting your creative data across any metrics or dimensions
Set up creative tests: Use the creative test analysis features to compare and analyze performance of different ad variations
Track goals and benchmarks: Set performance goals and compare your results against industry benchmarks from over 20,000 advertisers
Enable AI metadata: Let the AI automatically tag and enrich your ad creatives with metadata like personas, hooks, themes and transcriptions
Share reports: Generate external links to share reports with team members and clients while maintaining security controls
Monitor performance: Track creative performance trends and get insights through the gamified reporting interface
Lens by Foreplay.co FAQs
Lens is a creative analytics and reporting tool that transforms performance data through a creative lens. It's built for performance marketers, creative strategists and agencies to analyze ad creatives and generate insights.
Lens by Foreplay.co Video
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Analytics of Lens by Foreplay.co Website
Lens by Foreplay.co Traffic & Rankings
607.4K
Monthly Visits
#72711
Global Rank
#549
Category Rank
Traffic Trends: Mar 2025-May 2025
Lens by Foreplay.co User Insights
00:04:45
Avg. Visit Duration
4.35
Pages Per Visit
37.7%
User Bounce Rate
Top Regions of Lens by Foreplay.co
US: 18.91%
FR: 12.44%
GB: 10.48%
PH: 7.4%
IN: 4.6%
Others: 46.16%
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