Google Whisk
Google Whisk is an experimental AI-powered image generation tool that allows users to create new images by using existing images as prompts rather than text descriptions.
https://labs.google/fx/tools/whisk?ref=producthunt
Product Information
Updated:Sep 16, 2025
Google Whisk Monthly Traffic Trends
Google Whisk experienced a 9.3% decline in traffic, with 21.1M visits, likely due to the August 2025 spam update. While Google Labs introduced significant AI advancements, such as the global rollout of AI Mode and new agentic features, these updates may not have directly impacted Google Whisk's traffic.
What is Google Whisk
Google Whisk is a new experimental tool from Google Labs that reimagines the creative process of AI image generation. Unlike traditional AI image generators that rely on text prompts, Whisk introduces an innovative approach where users can drag and drop existing images to guide the creation of new visuals. It's designed to be an accessible tool for visual ideation and creative exploration, currently available to users 18 and above in most countries except the UK.
Key Features of Google Whisk
Google Whisk is an experimental AI-powered image generation tool that allows users to create images by using other images as prompts rather than text. It leverages Google's Gemini AI Vision and Imagen 3 technology to analyze uploaded images and generate new creations based on subject, scene, and style inputs. The tool is designed for rapid visual exploration and creative experimentation rather than precise editing, currently available to users 18+ in the US through Google Labs.
Image-Based Prompting: Users can drag and drop images as prompts for subject, scene, and style instead of writing text descriptions
AI-Powered Analysis: Utilizes Gemini AI Vision to analyze and understand uploaded images, creating detailed captions of key features
Library Management: Provides access to previous generations through My Library feature, allowing users to review and edit past projects
Watermarking System: Automatically includes visible watermarks on generated content to identify AI-generated materials
Use Cases of Google Whisk
Creative Exploration: Artists and designers can quickly generate multiple variations of concepts for brainstorming and inspiration
Product Design: Creating custom designs for merchandise like stickers, enamel pins, and plush toys
Visual Storytelling: Helping storytellers and content creators visualize ideas and concepts through AI-generated imagery
Pros
Intuitive image-based input system
Rapid generation of multiple creative options
Integration with advanced Google AI technologies
Cons
Limited to US availability only
Lack of precise editing capabilities
Generated images may deviate from expected results
How to Use Google Whisk
Access Whisk: Go to labs.google/whisk (Note: Only available in the US and must be 18+ years old)
Upload Subject Image: Drag and drop or upload an image that represents the main subject you want to generate (e.g. person, object)
Upload Scene Image: Add an image that represents the background or setting you want your subject to appear in
Upload Style Image: Add a reference image that represents the artistic style or visual treatment you want applied
Generate Image: Let Whisk analyze your reference images using Gemini AI Vision and generate a new combined image
Refine Results: Try multiple generations and iterations until you get your desired output. You can modify the inputs to explore different creative directions
Save/Download: Download the generated images you like. Access your previous generations via My Library at the top of the page
Google Whisk FAQs
Whisk is an experimental tool by Google Labs that allows users to use images as prompts to visualize ideas and tell stories. It uses Google Gemini AI Vision to observe subjects and styles, combining them with a custom script that can be refined and modified.
Google Whisk Video
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Analytics of Google Whisk Website
Google Whisk Traffic & Rankings
21.1M
Monthly Visits
#2136
Global Rank
#71
Category Rank
Traffic Trends: Sep 2024-Aug 2025
Google Whisk User Insights
00:06:52
Avg. Visit Duration
5.77
Pages Per Visit
28.33%
User Bounce Rate
Top Regions of Google Whisk
US: 23.08%
BR: 10.11%
KR: 7.88%
JP: 7.68%
IN: 6.63%
Others: 44.61%
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