ZEPIC Introduction
ZEPIC is an AI-infused unified customer engagement platform that integrates data and channels to enable hyper-personalized marketing automation and customer experiences across email, WhatsApp and other channels.
View MoreWhat is ZEPIC
ZEPIC is a comprehensive SaaS platform launched in April 2024 that helps businesses consolidate customer data and streamline marketing operations. At its core, ZEPIC combines a Customer Data Platform (CDP) with AI-powered marketing automation capabilities through its Zenie AI engine. The platform is designed to unify fragmented customer data from over 50 different tools and systems into a single source of truth, enabling businesses to create detailed 360-degree customer profiles and deliver personalized engagement at scale.
How does ZEPIC work?
ZEPIC works by first consolidating customer data from various sources like CRM systems, eCommerce platforms, and marketing tools into its built-in CDP to create unified customer profiles. The platform's Zenie AI engine then analyzes this data to uncover customer segments and predict behaviors. Using these insights, marketers can build targeted audience segments and launch personalized multi-channel campaigns through email and WhatsApp. The platform includes a Team Inbox feature to manage customer conversations and a comprehensive analytics dashboard to track campaign performance. All of these capabilities are accessible through a no-code interface that requires no technical skills to operate.
Benefits of ZEPIC
The key benefits of using ZEPIC include significant time savings through AI-powered automation of data management and campaign creation tasks, improved customer engagement through hyper-personalized messaging based on unified customer data, and increased marketing efficiency by consolidating multiple tools into one platform. The solution eliminates data silos while providing actionable insights for better decision-making. Additionally, the no-code interface makes sophisticated marketing capabilities accessible to businesses of all sizes without requiring technical expertise, while real-time analytics help optimize campaign performance and drive better ROI.
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