ZEPIC Features
ZEPIC is an AI-infused unified customer engagement platform that integrates data and channels to enable hyper-personalized marketing automation and customer experiences across email, WhatsApp and other channels.
View MoreKey Features of ZEPIC
ZEPIC is an AI-infused unified customer engagement platform that combines a Customer Data Platform (CDP) with marketing automation capabilities. It helps businesses consolidate customer data from 50+ tools, create 360-degree customer views, and execute personalized multi-channel marketing campaigns through email and WhatsApp. The platform features Zenie AI for automated campaign creation, advanced audience segmentation, real-time analytics, and a Team Inbox for managing customer interactions.
Built-in Customer Data Platform (CDP): Unifies and centralizes customer data from over 50 different tools to create comprehensive customer profiles and enable real-time tracking
Zenie AI Engine: AI-powered assistant that helps automate marketing tasks from data management to campaign creation, including content generation and campaign optimization
Omnichannel Campaign Management: Enables creation and execution of personalized campaigns across multiple channels including Email and WhatsApp, with automated workflows throughout the customer lifecycle
Team Inbox: Centralizes customer interactions from multiple channels, allowing teams to collaborate and manage customer queries efficiently while personalizing responses with AI assistance
Use Cases of ZEPIC
Tourism Industry Marketing: Tourism organizations like Tourism Fiji use ZEPIC to deliver personalized experiences to visitors and streamline marketing processes through integrated customer data
Sports Organization Engagement: Sports organizations like Hockey Australia utilize ZEPIC for understanding audience behavior and enhancing fan engagement through targeted campaigns
E-commerce Customer Experience: Online retailers use ZEPIC to create personalized shopping experiences, automate marketing campaigns, and manage customer service through WhatsApp
Pros
No technical skills required with self-serve platform
Comprehensive integration with 50+ tools
AI-powered automation reduces manual work
Cons
Relatively new platform in the market
Limited channel options compared to some competitors
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