What's Up With That?
What's Up With That? is an AI-powered browser extension that helps users analyze and understand any content more effectively by providing instant expert-level insights and comprehensive research tools.
https://whatsupwiththat.app/?ref=producthunt
Product Information
Updated:Feb 28, 2026
What is What's Up With That?
What's Up With That? is an innovative AI toolkit designed to enhance reading comprehension and research capabilities across various professional fields. It serves as a powerful tool for professionals in Strategy, Innovation, Sales/Competitive Intelligence, and Research who need to process and understand complex information quickly. The platform offers a free tier allowing analysis of 3 pages per day, with premium access available at $15/month for unlimited analysis.
Key Features of What's Up With That?
What's Up With That? is an AI-powered browser extension designed to enhance reading comprehension and analysis. It offers instant insights on any webpage, article, PDF, or video content through 35+ analysis tools. The platform helps users understand complex content by identifying key points, analyzing innovations, and providing contextual information while maintaining data privacy and security.
Instant Content Analysis: Provides immediate analysis of key points and innovations in any content with just one click on the browser extension
35+ Analysis Tools: Suite of AI-powered tools including sentiment analysis, causal loop diagrams, and automated research planning
Research Synthesis: Automatically captures and compounds research data points, creating comprehensive reading reviews based on previously saved information
Privacy-Focused Design: Runs analysis only on-demand, never stores page text, and undergoes regular Google security reviews
Use Cases of What's Up With That?
Strategic Research: Helps strategy professionals quickly analyze market trends and competitive intelligence reports
Academic Research: Assists researchers in analyzing scientific papers and synthesizing information across multiple sources
Sales Intelligence: Enables sales professionals to quickly understand industry-specific content and competitive landscapes
Innovation Management: Helps innovation teams identify truly new developments in their field and track state-of-the-art advances
Pros
Comprehensive analysis tools in one extension
Strong privacy and security measures
Versatile application across different content types
Cons
Limited to 3 pages per day in free version
Subscription required for full access ($15/month)
Requires internet connection for analysis
How to Use What's Up With That?
Install the Extension: Download and install the What's Up With That extension for your browser. The extension is available across different platforms.
Click on Any Page: Once installed, you can click the extension button on any webpage you want to analyze - this works on articles, PDFs, research papers, news stories, email newsletters, and even YouTube videos.
Get Instant Analysis: After clicking, you'll receive immediate AI-powered analysis including key points, innovations in your field, critiques, opportunities, and related reading suggestions.
Access Additional Tools: You have access to 35+ analysis tools that you can run individually or get a personalized research plan to execute with one click.
Save and Synthesize: Capture important data points and insights as you analyze articles. The tool will build on your previously saved information for future reading reviews.
Usage Limits: Free users can analyze 3 pages per day. For more analysis, subscribe for $15/month. Team features and discounts are available.
What's Up With That? FAQs
It's an AI-powered tool kit designed to help users read and analyze content more effectively, offering over 35 analysis tools that provide instant insights on articles, PDFs, research papers, news stories, email newsletters, and YouTube videos.
What's Up With That? Video
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