Simple Analytics
WebsiteAI Analytics Assistant
Simple Analytics is a privacy-focused, GDPR-compliant web analytics tool that provides essential website insights without using cookies or collecting personal data.
https://www.simpleanalytics.com/
Product Information
Updated:Feb 16, 2025
Simple Analytics Monthly Traffic Trends
Simple Analytics experienced a 26.7% decline in traffic, with 141,282 visits in January 2025. The lack of significant product updates and the introduction of advanced features by competitors such as Oracle Analytics Cloud and Google AI might have contributed to this decline.
What is Simple Analytics
Simple Analytics is a user-friendly alternative to Google Analytics, designed to give website owners and marketers the key metrics they need while prioritizing visitor privacy. Founded by Adriaan van Rossum, this EU-based company offers a straightforward dashboard that displays visitor counts, traffic sources, and user behavior without relying on invasive tracking methods. Simple Analytics stands out in the analytics space by eschewing the collection of personal data, making it fully compliant with privacy regulations like GDPR without requiring consent banners.
Key Features of Simple Analytics
Simple Analytics is a privacy-focused web analytics platform that provides insights into website traffic and user behavior without using cookies or storing personal data. It offers a clean interface, automated event tracking, customizable reports, and AI-powered insights while prioritizing user privacy and compliance with regulations like GDPR.
Privacy-First Analytics: Collects website data without using cookies or storing personal information, ensuring GDPR compliance and eliminating the need for consent banners.
AI-Powered Insights: Utilizes AI technology to provide easy-to-understand reports and allow users to ask questions about their analytics data conversationally.
Automated Event Tracking: Automatically collects data on events like downloads, outbound links, and email clicks without tracing individual users.
Customizable Reporting: Offers scheduled email reports and the ability to export data to various systems like Power BI and Google Looker Studio.
Mobile Accessibility: Provides an iOS app for on-the-go access to analytics and the ability to add widgets to your home screen.
Use Cases of Simple Analytics
Small Business Website Analytics: Ideal for small businesses looking to gain insights into their website performance without compromising visitor privacy.
E-commerce Performance Tracking: Helps online retailers monitor traffic sources, product page views, and conversion events without using invasive tracking methods.
Content Marketing Optimization: Enables content creators and marketers to analyze which articles or pages are performing best and driving engagement.
Government and NGO Websites: Provides compliant analytics for public sector organizations that need to adhere to strict privacy regulations.
Pros
Strong focus on user privacy and GDPR compliance
Simple and intuitive user interface
No need for cookie consent banners
AI-powered insights for easy data interpretation
Cons
Less detailed data compared to more invasive analytics tools
Paid service, unlike free alternatives like Google Analytics
May have fewer advanced features compared to more complex analytics platforms
How to Use Simple Analytics
Sign up for a free trial: Go to the Simple Analytics website and sign up for a free 14-day trial. No credit card is required.
Add your website: Once logged in, add the website you want to track analytics for in your Simple Analytics dashboard.
Install the tracking script: Copy the Simple Analytics tracking script and add it to your website, either manually or using a plugin/integration for your platform (e.g. WordPress).
Import existing data (optional): If you're switching from Google Analytics, you can import your historical data into Simple Analytics.
View your analytics dashboard: Your dashboard will now show analytics data for your website, including page views, referrers, and other key metrics.
Set up events (optional): Use the Simple Analytics events feature to track custom events like button clicks or form submissions.
Configure automated reports: Set up automated email reports to be sent to yourself or team members on a regular basis.
Explore additional features: Familiarize yourself with other features like goals, API access, and data exports as needed for your use case.
Simple Analytics FAQs
Yes, Simple Analytics is fully GDPR compliant out of the box. It does not collect any personal data or use cookies, avoiding the need for consent banners or privacy notices.
Official Posts
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Analytics of Simple Analytics Website
Simple Analytics Traffic & Rankings
141.3K
Monthly Visits
#255022
Global Rank
#1455
Category Rank
Traffic Trends: May 2024-Jan 2025
Simple Analytics User Insights
00:05:07
Avg. Visit Duration
4.65
Pages Per Visit
38.8%
User Bounce Rate
Top Regions of Simple Analytics
US: 16.98%
GB: 11.42%
TH: 8.17%
ZA: 6.85%
NL: 6.83%
Others: 49.75%
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