Phia
Phia is a free AI-powered shopping assistant app and browser extension that helps users find the best prices across 40,000+ retail and secondhand sites while comparing both new and used fashion items in real-time.
https://phia.app/?ref=producthunt
Product Information
Updated:Jan 15, 2026
What is Phia
Founded by Phoebe Gates (daughter of Bill Gates) and Sophia Kianni, Phia is a digital fashion platform launched in April 2024 that aims to revolutionize online shopping by making it easier to find the best deals on clothing and accessories. The New York-based startup has quickly grown to reach hundreds of thousands of users and has secured $8 million in seed funding from notable investors including Kleiner Perkins, Hailey Bieber, Kris Jenner, and Sheryl Sandberg. The platform positions itself as the 'Google Flights for fashion,' offering a seamless shopping experience across both retail and resale markets.
Key Features of Phia
Phia is a modern screen recording app designed exclusively for macOS that automatically enhances recordings with intelligent zoom, smooth cursor motion, and cinematic effects. It features built-in webcam and microphone support, editable captions, flexible layouts, and animated titles. The app works completely offline, saves files locally, and offers a one-time purchase model with lifetime updates.
Intelligent Auto-Zoom: Automatically zooms into key interactions and important areas of the screen, helping maintain viewer focus while allowing manual zoom control when needed
Cinematic Motion Enhancement: Applies smooth cursor movements, subtle motion blur, and professional animations automatically to make recordings feel polished and intentional
Flexible Layouts and Integration: Combines text, slides, images, and video into cohesive scenes with animated titles and customizable backgrounds
Built-in Recording Tools: Includes webcam recording, microphone support, system audio capture, and automatic caption generation with editing capabilities
Use Cases of Phia
Product Demonstrations: Create polished product demos and tutorials with automatic zooming and smooth transitions to highlight key features
Educational Content: Develop engaging educational materials and course content with clear visuals, captions, and integrated slides
Technical Documentation: Record software workflows and processes with enhanced clarity and professional presentation
Social Media Content: Create engaging screen recordings optimized for different platforms with flexible aspect ratios and professional effects
Pros
One-time purchase with no subscription fees
Works completely offline with local file storage
Native macOS app optimized for Apple Silicon
Automatic enhancement features require minimal editing
Cons
Only available for macOS
Requires macOS Sequoia or later
Limited to screen recording functionality
How to Use Phia
Download and Install: Download Phia for free from either the iOS App Store (for mobile) or install the Chrome/Safari browser extension. The app is available for both mobile and desktop platforms.
Create Account: Create a free account using your email or social login. You'll be asked questions about your style preferences, sizes, and shopping habits to personalize your experience.
Enable Browser Extension: If using the browser extension, make sure to enable it in your browser settings. For Safari mobile users, add it through the browser settings.
Shop Normally: Browse and shop online as you normally would on any retail website. The Phia button 'Should I Buy This?' will appear when you land on product pages.
Use Price Comparison: Click the 'Should I Buy This?' button when viewing an item. Phia will instantly compare prices across 40,000+ retail and resale sites to show you if the current price is high, low, or typical.
View Alternatives: Review both new and secondhand options that Phia finds across platforms like eBay, Poshmark, ThredUp, and others, with potential savings up to 75%.
Save Items: Favorite items and build collections within the Phia app to keep track of products you're interested in.
Make Purchase: When ready to buy, click through Phia's link to complete your purchase on the retailer's site. The app is free to use and makes money through affiliate commissions.
Phia FAQs
Phia has two distinct products: 1) A modern screen recording app for macOS that creates beautiful videos with automatic zoom, smooth cursor motion, and cinematic effects, and 2) A browser extension/iOS app for secondhand shopping that compares prices across 40,000 sites with 250 million listings.
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