Luma Ray3
Ray3 is Luma AI's breakthrough video generation model that combines reasoning capabilities with native HDR video output, enabling creators to generate high-quality, cinematic content through intelligent planning and professional-grade production.
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Product Information
Updated:Oct 9, 2025
What is Luma Ray3
Ray3 is the world's first reasoning video model developed by Luma AI, launched in September 2025. It represents a significant advancement in AI video generation by incorporating reasoning capabilities that allow it to think, plan, and create studio-grade content. Unlike previous models that could only generate visuals with limited control, Ray3 can understand creative intent, think using generated visuals and concepts, and evaluate its own outputs. The model is capable of generating videos up to 10 seconds long in professional 16-bit High Dynamic Range (HDR) format, making it suitable for high-end film and advertising projects.
Key Features of Luma Ray3
Luma Ray3 is a groundbreaking AI video generation model that combines reasoning capabilities with professional-grade video output. It's the first model capable of generating native HDR video up to 16-bit color depth, with the ability to think through and critique its own outputs. The model can generate videos up to 10 seconds long with improved character consistency, physics, and temporal coherence, while offering features like Draft Mode for rapid iteration and visual annotation tools for precise control.
Intelligent Reasoning System: First-of-its-kind AI that can understand intent, plan scenes, evaluate outputs, and refine results through self-critique before final delivery
Professional HDR Output: Native support for 10-, 12-, and 16-bit HDR video generation with EXR export capabilities for professional studio workflows
Draft Mode & Visual Controls: 20x faster preview generation with Draft Mode and ability to annotate frames directly for controlling motion and composition
Enhanced Consistency: Improved character consistency, physics simulation, and temporal coherence across scenes with fewer hallucinations
Use Cases of Luma Ray3
Advertising Production: Creation of high-quality commercial content with professional color grading and consistent brand storytelling
Film & Entertainment: Generation of cinematic footage for pre-visualization, background plates, and creative concept exploration
Social Media Content: Quick generation of b-roll footage, transitions, and dynamic content for platforms like Instagram and TikTok
Game Development: Creation of game cinematics and visual assets with consistent character representation and physics
Pros
First AI model to generate true HDR video for professional workflows
Advanced reasoning capabilities reduce iteration time and improve output quality
Seamless integration with professional tools like Adobe Firefly
Cons
Limited to 10-second video clips
No native audio generation capability
Requires significant computational resources for full-quality renders
How to Use Luma Ray3
Access Ray3: Access Ray3 either through Adobe Firefly app (if you're a Firefly/Creative Cloud Pro subscriber) or through Luma AI's Dream Machine platform
Start with Draft Mode: Begin by using Draft Mode for rapid iteration and exploration of ideas. This mode is ~20x faster and more cost-efficient than full quality rendering
Input Your Vision: Enter natural language prompts to describe your desired video, or upload reference images to guide the generation. Be specific about scenes, actions, and visual elements
Use Visual Annotations: Utilize the visual annotation tools to sketch directly on frames to guide camera movement, subject actions, or frame composition
Review and Iterate: Let Ray3's reasoning system evaluate outputs and suggest improvements. The model will critique early drafts and iterate until reaching desired quality
Upgrade to Hi-Fi: Once satisfied with the draft version, upgrade your best shots to full 4K HDR 'Hi-Fi' quality for final production
Export for Professional Use: Download the final video in professional formats including 10-, 12-, or 16-bit HDR EXR format for integration into professional editing workflows
Additional Controls: Use features like Image-to-Video for animating still images, Keyframes for timing control, Extend for lengthening shots, and Loop for creating seamless animations
Luma Ray3 FAQs
Ray3 is the world's first multimodal reasoning video model that can think, plan, and create studio-grade content. It's designed by Luma AI to tell stories through video with state-of-the-art physics and consistency capabilities.
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