Korl

Korl

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Korl is an AI-powered platform that automatically transforms product and customer data into personalized, customer-specific presentations for QBRs, roadmap reviews, and renewals - saving hours of prep time while driving better customer engagement.
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Korl

Product Information

Updated:Dec 5, 2025

What is Korl

Korl is a communication platform founded in 2022 by Berit Hoffmann and Sumeet Pannu that helps B2B software companies bridge the gap between their products and customers. The platform has raised $5M in funding from investors including Underscore VC and MaC Venture Capital. At its core, Korl addresses a common challenge faced by customer-facing teams: the struggle to transform fragmented data into effective, personalized communications that demonstrate product value to customers.

Key Features of Korl

Korl is an AI-powered platform that transforms product and customer data into personalized, customer-ready presentations. It connects with various data sources like Jira, Salesforce, Google Docs, and Figma to aggregate and enrich information, automatically generating tailored presentations for QBRs, renewals, and roadmap updates. The platform understands customer context, usage patterns, and business priorities to create meaningful communications that drive retention and expansion.
AI-Powered Data Integration: Automatically syncs and enriches data from multiple sources (Jira, Salesforce, Figma, etc.) to create a comprehensive view of product capabilities and customer needs
Automated Presentation Generation: Creates personalized, branded slides and talk tracks based on customer-specific context, goals, and usage patterns
Customer Value Insights: Builds rich customer profiles that track goals, surface value opportunities, and highlight usage gaps to enable more strategic conversations
Feature Request Tracking: Includes a Slack agent that automatically captures and tracks customer feature requests from various communication channels

Use Cases of Korl

Quarterly Business Reviews: Generate tailored QBR presentations that highlight relevant features, progress, and value alignment for each customer
Product Roadmap Updates: Create customized roadmap presentations that focus on features and updates most relevant to specific customer needs
Renewal Conversations: Prepare personalized renewal decks that demonstrate product value and impact specific to each customer's goals

Pros

Saves significant time in presentation preparation
Maintains consistent branding across all communications
Provides deep personalization based on customer context

Cons

May have a learning curve for new users
Requires integration with multiple data sources for optimal performance

How to Use Korl

Connect Data Sources: Connect Korl to your existing tools like Salesforce, Jira, Google Docs, Figma, Confluence, and Slack to allow it to gather product and customer data
Upload Brand Template: Upload a recent presentation to Korl so it can learn and recreate your brand styles, layouts and images for generating future presentations
Configure Field Mappings: Map relevant fields from your connected tools (like Priority, Stage, Status) to corresponding Korl attributes to ensure proper data sync
Let AI Build Context: Korl's AI will automatically analyze and link the multi-source data to build comprehensive views of your products and customers, enriching it by identifying patterns and connecting features to customer outcomes
Generate Presentations: When you need a presentation for QBR, renewal or roadmap review, Korl will auto-generate personalized, customer-specific content based on their unique history and priorities
Review and Edit: Review the AI-generated presentations which will be sent to your inbox. Make any needed edits before sharing with customers
Share and Present: Use the tailored presentations for customer meetings, with content specifically focused on each customer's goals, use cases, and relevant features

Korl FAQs

Korl is an AI-driven platform that helps customer-facing teams create personalized presentations, particularly for QBRs (Quarterly Business Reviews), roadmap updates, and renewals. It automatically generates customer-specific presentations by analyzing data from various sources to understand customer goals, product usage, and business context.

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