Klaviyo Howto
Klaviyo is an intelligent marketing automation platform that unifies customer data and powers personalized email, SMS, and other digital marketing campaigns.
View MoreHow to Use Klaviyo
Sign up for a Klaviyo account: Go to Klaviyo's website and sign up for an account. You'll need to provide some basic information about your business.
Integrate with your ecommerce platform: Connect Klaviyo to your ecommerce platform (e.g. Shopify, WooCommerce) to sync your customer and order data.
Import your existing contacts: Upload any existing email lists or customer databases into Klaviyo.
Set up sign-up forms: Create and customize sign-up forms to collect new email subscribers on your website.
Create segments: Build customer segments based on behaviors, demographics, or other criteria to target your marketing.
Design email templates: Use Klaviyo's drag-and-drop editor to create reusable email templates for your campaigns.
Set up automated flows: Create automated email sequences for welcome series, abandoned carts, post-purchase follow-ups, etc.
Launch your first campaign: Create and send your first email campaign to a segment of your subscribers.
Enable SMS marketing (optional): Set up SMS capabilities if you want to send text messages in addition to emails.
Review analytics: Monitor your campaign performance, revenue attribution, and other key metrics in Klaviyo's reporting dashboards.
Klaviyo FAQs
Klaviyo is an all-in-one marketing automation platform that provides email marketing, SMS marketing, customer data management, and analytics for ecommerce businesses. It helps brands create personalized marketing campaigns and build better relationships with customers.
Klaviyo Monthly Traffic Trends
Klaviyo experienced a 3.3% decline in traffic, with 4.78M visits in the latest month. Despite announcing several updates in February 2025, including flexible email and SMS plans, profile-based billing, AI-powered campaign monitoring, and automated SMS conversations, these changes may not have immediately impacted user engagement. The Appreciation Discount for existing customers and the fourth quarter and full year 2024 results release did not seem to reverse the slight decline.
View history traffic
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