Brand24 Howto

Brand24 is an AI-powered social listening and media monitoring tool that tracks online mentions across multiple platforms to help businesses protect their brand reputation, measure awareness, analyze competitors, and gain customer insights.
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How to Use Brand24

Sign up for an account: Go to the Brand24 website and sign up for a free trial account to get started.
Create a project: Set up a new monitoring project by entering keywords related to your brand, product, or topic you want to track.
Configure sources: Select which online sources you want to monitor, including social media, news, blogs, forums, etc.
Set up alerts: Configure email or in-app notifications to be alerted of new mentions or changes in sentiment.
Monitor mentions: Use the dashboard to view and analyze real-time mentions of your keywords across all monitored sources.
Analyze sentiment: Leverage the AI-powered sentiment analysis to categorize mentions as positive, negative, or neutral.
Track metrics: View key metrics like reach, engagement, and share of voice to measure brand awareness and impact.
Generate reports: Create automated PDF or Excel reports to share insights across your organization.
Engage with mentions: Use the 'Engage' button to respond directly to relevant mentions and join conversations.
Refine your project: Continuously adjust your keywords, sources, and filters to improve the relevance of your results over time.

Brand24 FAQs

Brand24 is an AI-powered social media listening and monitoring tool that tracks mentions across social media, news, blogs, videos, forums, podcasts, reviews and more. It analyzes online conversations about brands, products and competitors to provide insights on brand reputation, awareness and customer sentiment.

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