Brand24 Features
Brand24 is an AI-powered social listening and media monitoring tool that tracks online mentions across multiple platforms to help businesses protect their brand reputation, measure awareness, analyze competitors, and gain customer insights.
View MoreKey Features of Brand24
Brand24 is an AI-powered social listening tool that monitors and analyzes online mentions across various platforms including social media, news, blogs, videos, forums, podcasts, and reviews. It offers real-time tracking, sentiment analysis, competitor monitoring, and automated reporting to help businesses protect their brand reputation, measure brand awareness, analyze competitors, and gain customer insights.
Real-time Mention Monitoring: Tracks mentions across 25 million online sources in real-time, allowing businesses to stay on top of conversations about their brand.
AI-powered Sentiment Analysis: Uses advanced AI to categorize mentions as positive, negative, or neutral, helping businesses understand public perception.
Automated Reporting: Generates customizable reports and infographics to easily share insights and metrics with team members.
Competitor Analysis: Allows tracking and comparing multiple brands or keywords to gain competitive intelligence.
Hashtag Tracking: Measures the reach, engagement, and volume of hashtag campaigns across social platforms.
Use Cases of Brand24
Crisis Management: Quickly identify and respond to negative mentions or potential PR crises before they escalate.
Market Research: Gather customer feedback and insights to inform product development and marketing strategies.
Influencer Identification: Find and engage with industry influencers to amplify brand messaging.
Campaign Measurement: Track the performance and reach of marketing campaigns across multiple channels.
Customer Support: Identify customer issues or questions posted online to provide timely support.
Pros
Comprehensive coverage across multiple online platforms
User-friendly interface with customizable dashboards
AI-powered features for advanced analysis
Affordable pricing options for businesses of different sizes
Cons
Limited historical data access
Some advanced features only available in higher-tier plans
Can be overwhelming for users new to social listening tools
Brand24 Monthly Traffic Trends
Brand24 experienced a 3.0% decline in traffic, with 428,880 visits in the latest month. Despite implementing a productivity solution by integrating data warehouses with a chat system connected to Slack, the traffic decrease suggests that these updates may not have significantly impacted user engagement.
View history traffic
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