Brand24
Brand24 is an AI-powered social listening and media monitoring tool that tracks online mentions across multiple platforms to help businesses protect their brand reputation, measure awareness, analyze competitors, and gain customer insights.
https://brand24.com/
Product Information
Updated:12/11/2024
What is Brand24
Brand24 is a comprehensive online brand monitoring and social media analytics platform. It allows businesses to track and analyze mentions of their brand, products, or any keywords across social media, news sites, blogs, videos, forums, podcasts, reviews, and more. With over 10 years of experience in the industry, Brand24 offers real-time monitoring of over 25 million online sources, providing companies with valuable data and insights about their online presence and reputation.
Key Features of Brand24
Brand24 is an AI-powered social listening tool that monitors and analyzes online mentions across various platforms including social media, news, blogs, videos, forums, podcasts, and reviews. It offers real-time tracking, sentiment analysis, competitor monitoring, and automated reporting to help businesses protect their brand reputation, measure brand awareness, analyze competitors, and gain customer insights.
Real-time Mention Monitoring: Tracks mentions across 25 million online sources in real-time, allowing businesses to stay on top of conversations about their brand.
AI-powered Sentiment Analysis: Uses advanced AI to categorize mentions as positive, negative, or neutral, helping businesses understand public perception.
Automated Reporting: Generates customizable reports and infographics to easily share insights and metrics with team members.
Competitor Analysis: Allows tracking and comparing multiple brands or keywords to gain competitive intelligence.
Hashtag Tracking: Measures the reach, engagement, and volume of hashtag campaigns across social platforms.
Use Cases of Brand24
Crisis Management: Quickly identify and respond to negative mentions or potential PR crises before they escalate.
Market Research: Gather customer feedback and insights to inform product development and marketing strategies.
Influencer Identification: Find and engage with industry influencers to amplify brand messaging.
Campaign Measurement: Track the performance and reach of marketing campaigns across multiple channels.
Customer Support: Identify customer issues or questions posted online to provide timely support.
Pros
Comprehensive coverage across multiple online platforms
User-friendly interface with customizable dashboards
AI-powered features for advanced analysis
Affordable pricing options for businesses of different sizes
Cons
Limited historical data access
Some advanced features only available in higher-tier plans
Can be overwhelming for users new to social listening tools
How to Use Brand24
Sign up for an account: Go to the Brand24 website and sign up for a free trial account to get started.
Create a project: Set up a new monitoring project by entering keywords related to your brand, product, or topic you want to track.
Configure sources: Select which online sources you want to monitor, including social media, news, blogs, forums, etc.
Set up alerts: Configure email or in-app notifications to be alerted of new mentions or changes in sentiment.
Monitor mentions: Use the dashboard to view and analyze real-time mentions of your keywords across all monitored sources.
Analyze sentiment: Leverage the AI-powered sentiment analysis to categorize mentions as positive, negative, or neutral.
Track metrics: View key metrics like reach, engagement, and share of voice to measure brand awareness and impact.
Generate reports: Create automated PDF or Excel reports to share insights across your organization.
Engage with mentions: Use the 'Engage' button to respond directly to relevant mentions and join conversations.
Refine your project: Continuously adjust your keywords, sources, and filters to improve the relevance of your results over time.
Brand24 FAQs
Brand24 is an AI-powered social media listening and monitoring tool that tracks mentions across social media, news, blogs, videos, forums, podcasts, reviews and more. It analyzes online conversations about brands, products and competitors to provide insights on brand reputation, awareness and customer sentiment.
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Analytics of Brand24 Website
Brand24 Traffic & Rankings
447.5K
Monthly Visits
#86371
Global Rank
#2286
Category Rank
Traffic Trends: Jun 2024-Oct 2024
Brand24 User Insights
00:04:09
Avg. Visit DTabsNavuration
6.12
Pages Per Visit
46.45%
User Bounce Rate
Top Regions of Brand24
ID: 13.38%
US: 10.65%
MX: 8.05%
IN: 6.14%
BR: 5.58%
Others: 56.2%
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