Avina
Avina is an AI-powered go-to-market platform that helps B2B sales teams find, prioritize, and engage high-intent prospects using real-time buying signals, automated enrichment, and intelligent outreach automation.
https://avina.io/?ref=producthunt
Product Information
Updated:Apr 20, 2026
What is Avina
Avina is an AI-driven revenue automation platform founded in 2022 and headquartered in New York, NY, that serves as a comprehensive signals engine for modern B2B sales teams. The platform continuously monitors and captures buying signals across multiple channels including website visitors, job postings, hiring surges, champion job changes, social media engagement, ad interactions, CRM events, and the open web. By unifying data from your website, CRM, LinkedIn, job boards, news sources, SEC filings, and other disparate sources into a single feed, Avina provides complete visibility into every account's activity. The platform features an innovative AI Signals Agent that allows teams to describe buying behavior in plain language and automatically builds custom signals to detect context-driven buying moments that traditional fixed-signal platforms miss. With $3.2 million in seed funding and trusted by hundreds of B2B sales teams including Capchase, Nitrogen, and Galileo, Avina replaces multiple tools in your GTM stack by centralizing signal collection, enrichment, scoring, and orchestration under one platform.
Key Features of Avina
Avina is an AI-powered signals-based selling platform designed for B2B sales teams that monitors buying intent across multiple data sources including websites, CRM, LinkedIn, job boards, news, and the open web. It captures dozens of intent signals—from website visits and job postings to champion movements and social engagement—then uses AI to score accounts, enrich contact information through waterfall enrichment across multiple providers, and automatically trigger personalized outreach sequences. The platform centralizes signal collection, web tracking, lead scoring, workflow automation, and CRM integration under one roof, eliminating the need for multiple fragmented tools while helping sales teams focus only on high-intent prospects ready to buy.
AI Signals Agent: Allows users to describe buying behavior in plain language and automatically builds custom signals to detect that behavior across the web, reading context rather than keywords to identify signals like feature launches, pivots, and tech stack changes.
X-Ray Pixel Website Visitor Identification: Combines multiple providers (RB2B, Vector, Clearbit) into a single pixel to identify 98% of anonymous website traffic at the contact and company level, capturing detailed browsing behavior including text read, clicks, and screenshots with verified contact information.
AI-Powered Account Scoring: Incorporates full account context including ICP fit, intent strength, marketing engagement, and deal history to rank every account by signal strength and company fit, with scores updating in real-time as new signals fire.
Waterfall Enrichment: Automatically enriches contacts with verified emails, phone numbers, LinkedIn profiles, and firmographics by cascading through multiple data providers, ensuring the most complete record possible without manual research.
Automated Workflow Orchestration: Triggers personalized email sequences, creates CRM lists and segments, sends real-time Slack alerts, and pushes data via webhooks the moment buying signals fire, enabling instant follow-up on high-intent prospects.
Unified Customer Data Platform: Automatically builds a CDP for each customer to unify sales and marketing data with external buying signals, featuring bi-directional sync with CRMs like Salesforce and HubSpot with 12-24 months of historical data back-fill.
Use Cases of Avina
Cybersecurity Software Sales: Detect when CISOs matching your ICP complain on social media about security threats like AI-generated phishing emails, automatically qualify the lead, add them to the right sales workflow, and notify reps with enriched account intelligence for timely, relevant outreach.
PropTech and IoT Solutions: Identify property groups partnering with IoT providers for energy monitoring, smart locks, or building automation by tracking technology stack changes and partnership announcements, then trigger targeted sequences highlighting relevant integration capabilities.
SaaS Product Expansion: Monitor companies announcing new AI or machine learning features, hiring key roles like CROs, or visiting pricing pages multiple times to identify expansion opportunities and automatically enroll them in feature-specific nurture campaigns.
Re-engagement Campaigns: Track stalled leads or cold contacts who click on re-engagement email campaigns and subsequently visit the website, automatically scoring their renewed interest and routing them to appropriate sales sequences based on their browsing behavior.
Champion Movement Tracking: Monitor when champions or key contacts change jobs and move to new companies, automatically enriching their new contact information and triggering personalized outreach to re-establish relationships at their new organizations.
Funding-Based Prospecting: Identify companies announcing Series B funding rounds, being featured in Inc 5000 as bootstrapped and profitable, or other financial milestones, then automatically qualify against ICP criteria and trigger timely outreach with relevant growth-stage messaging.
Pros
Comprehensive all-in-one platform that eliminates tech-stack sprawl by centralizing signal collection, enrichment, scoring, and automation, reducing the need for multiple fragmented tools
Custom AI Signals Agent enables detection of highly specific buying behaviors beyond fixed keyword-based signals, catching subtle buying moments competitors miss
Turnkey setup with no configuration required—starts capturing intent immediately upon connecting data sources with 30-minute onboarding and 7-day free trial
Deep CRM integrations with bi-directional sync to Salesforce, HubSpot, and 30+ other tools, plus direct Slack alerts ensure signals flow seamlessly into existing workflows
Cons
Small team size (5 employees) may raise concerns about support capacity and product development velocity for enterprise customers with complex needs
Relatively new company (founded 2022) means less market track record and potentially fewer case studies compared to established competitors
Comprehensive feature set may present a steeper learning curve compared to single-purpose tools focused on one specific function like web visitor identification
Pricing information requires contact with sales team, making it difficult to assess cost-effectiveness upfront for budget-conscious startups
How to Use Avina
1. Sign up and connect your data sources: Create a free Avina account (no credit card required for 7-day trial). Connect your website using Avina's Web SDK, link your CRM (Salesforce, HubSpot, etc.), and integrate other tools like Slack. Most teams complete setup in under 30 minutes.
2. Define your Ideal Customer Profile (ICP): Set up your ICP criteria including industry, company size, geography, and custom attributes. Avina will automatically filter out accounts that don't match, ensuring you only see qualified opportunities.
3. Create or activate buying signals: Choose from 200+ pre-built signals in the Signals Library (website visits, job postings, hiring surges, champion moves, social engagement) or use the AI Signals Agent to create custom signals by describing buying behavior in plain language. Avina will monitor these signals across first-party, third-party, and web data.
4. Let Avina identify and enrich leads: Avina's X-Ray Pixel identifies anonymous website visitors using device fingerprinting, reverse IP lookup, and cookie stitching. The platform automatically enriches contacts with verified emails, phone numbers, LinkedIn profiles, and firmographic data using waterfall enrichment across multiple data providers.
5. Review AI-scored accounts in your Signals Feed: Monitor your Signals Feed where Avina displays prioritized accounts ranked by AI scoring based on signal strength, ICP fit, and historical engagement. Scores update in real-time as new signals fire.
6. Set up automations for outreach: Use Avina's visual automation builder (no code required) to create workflows that trigger when buying signals fire. Set up email sequences, CRM list additions, Slack alerts, or webhook integrations. For example: 'When an ICP account visits pricing page for 3+ minutes, add contact to HubSpot sequence.'
7. Enable CRM sync: Configure bi-directional sync to automatically push enriched contacts, accounts, and signal history to your CRM. Signals are logged as activities on Contact or Account records, allowing you to trigger native CRM workflows (HubSpot Workflows/Sequences or Salesforce Flow Builder).
8. Use AI Outbound Agent for personalized outreach: Leverage Avina's Chrome extension to draft personalized emails or LinkedIn messages based on the specific signals and context for each account. The AI SDR can automatically send signal-driven email sequences.
9. Monitor real-time alerts: Receive instant Slack notifications when high-priority accounts show intent. Alerts include signal context and enriched contact details so reps can act immediately. Get x-ray alerts on exactly what prospects are reading or screenshotting on your site.
10. Research and refine with Avina's Slack bot: Use the Slack bot to research accounts and craft messaging on topics that matter most to them. Continuously refine your signals, ICP criteria, and automations based on what drives the best results.
11. Analyze and optimize: Review which signals and automations are driving pipeline creation. Export signal data, adjust scoring models, and optimize workflows. Use the unified data foundation to make data-driven GTM decisions.
Avina FAQs
Avina is an AI-driven revenue automation platform that helps B2B sales teams find, prioritize and engage high-intent prospects. It continuously gathers, enriches, scores, and routes real-time buying signals including web intent, job changes, ad clicks, email engagement, and CRM events into a unified inbox and your existing GTM stack.
Avina Video
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