Astra
Astra is an AI-powered lead qualification and product discovery platform that helps businesses automate conversations, capture high-intent contacts, and convert website traffic into qualified sales pipelines through intelligent chatbots.
https://wati.io/products/astra?ref=producthunt
Product Information
Updated:Sep 5, 2025
What is Astra
Astra is a no-code AI agent platform developed by Wati that enables businesses to build and deploy intelligent conversational agents on their websites. It serves as a 24/7 virtual sales development representative (SDR) that can engage with visitors, qualify leads, and guide product exploration without human intervention. The platform is designed to be easily integrated into existing websites and CRM systems, making it accessible for businesses of all sizes to enhance their lead generation and customer engagement processes.
Key Features of Astra
Astra is an AI-powered platform that provides intelligent lead qualification and conversational capabilities for websites. It functions as an always-on AI agent that can guide product exploration, qualify leads, and automate customer interactions through a chat interface. The platform features no-code setup, built-in lead scoring, CRM integration, and analytics capabilities while learning and improving over time based on interactions.
Conversational Lead Qualification: AI agent that automatically asks relevant questions to qualify leads and capture intent without manual intervention
Lead Scoring & Analytics: Built-in system for scoring and prioritizing leads based on behavior and engagement, with detailed analytics dashboard
No-Code Implementation: Simple copy-paste widget installation with customizable branding and appearance options
CRM Integration: Seamless connection with popular CRM platforms to automatically sync qualified leads and conversation data
Use Cases of Astra
SaaS Sales Qualification: Pre-qualifies demo requests by screening for team size, use case, and budget before allowing call booking
E-commerce Customer Support: Answers product questions about shipping, returns, and specifications to reduce cart abandonment
Agency Lead Filtering: Screens potential clients based on project size, timeline, and budget before connecting them with sales team
Healthcare Tech Support: Handles common support questions using knowledge base content and escalates complex issues when needed
Pros
Quick and easy setup with no coding required
24/7 automated lead qualification
Comprehensive analytics and lead scoring capabilities
Cons
Requires existing content/documentation for training
Monthly credit limit may restrict usage for high-traffic sites
How to Use Astra
Sign up and create account: Go to Astra's website and register for a free account at astra.wati.io/register
Create your AI Agent: Train your AI by uploading your website content, help documentation, or FAQs to help it learn about your business
Customize the chat widget: Personalize the chat widget with your brand colors, logo, and preferred tone/style to match your brand identity
Set up qualification criteria: Configure the questions and criteria the AI should use to qualify leads, like team size, budget, use case etc.
Embed the widget: Copy the provided widget code and paste it into your website to make the AI agent live
Connect integrations: Set up integrations with your CRM, Slack, calendar and other tools to automatically route qualified leads
Monitor and optimize: Track performance through analytics dashboard to see conversion rates, chat effectiveness and optimize accordingly
Astra FAQs
Astra is an AI Agent platform that helps qualify website leads 24/7 by automating conversations, capturing high-intent contacts, and guiding product exploration. It can be used to turn anonymous traffic into qualified sales pipelines.
Astra Video
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