The Prompting Company
The Prompting Company is a Y Combinator-backed startup that helps businesses optimize their content to get mentioned and cited in AI-powered platforms like ChatGPT through Generative Engine Optimization (GEO).
https://promptingcompany.com/?ref=producthunt
Product Information
Updated:Jan 30, 2026
What is The Prompting Company
Founded in 2025 by Kevin Chandra, Michelle Marcelline, and Albert Purnama, The Prompting Company is a San Francisco-based startup that specializes in helping products gain visibility in AI-generated answers. The company raised $6.5 million in seed funding from Peak XV Partners, Base10, Y Combinator and others to build infrastructure for AI-powered product discovery. Their mission is to help businesses adapt to a future where consumers increasingly rely on AI platforms rather than traditional search engines for product recommendations and information.
Key Features of The Prompting Company
The Prompting Company is a Y Combinator-backed startup that helps businesses optimize their visibility in AI-generated responses through Generative Engine Optimization (GEO). The platform analyzes user questions, creates AI-optimized content, and tracks product mentions across major AI platforms like ChatGPT, Google AI, Claude, and Perplexity. It uses a subscription model based on prompts tracked and pages hosted, helping businesses adapt to a future where AI agents increasingly mediate product discovery and recommendations.
Question Analysis & Tracking: Identifies and analyzes exact questions users ask about products and monitors how frequently products are mentioned in AI responses
AI-Optimized Content Creation: Develops and manages content specifically optimized for AI consumption, ensuring products become trusted sources for AI citations
Automated Page Management: Hosts and maintains AI-optimized pages that automatically update based on changing LLM prompt patterns
Enterprise Security Features: Offers SSO integration, role-based access control, and dedicated support for enterprise clients
Use Cases of The Prompting Company
SaaS Product Marketing: Helps software companies optimize their product visibility in AI recommendations and technical documentation
E-commerce Product Discovery: Ensures products appear in AI-powered shopping recommendations and comparison searches
Financial Services Visibility: Helps fintech and banking services get recommended when users ask AI for financial product suggestions
Healthcare Information Distribution: Assists healthcare organizations in ensuring accurate representation of their services in AI responses while maintaining compliance
Pros
Already serving major clients including Fortune 10 companies
Drives significant traffic (double-digit millions monthly)
Built-in compliance filters for regulated industries
Automatic content updates based on AI behavior changes
Cons
Relatively new technology with uncertain long-term effectiveness
Dependency on third-party AI platforms' algorithms
Potentially high cost with subscription-based pricing
Limited control over actual AI recommendations
How to Use The Prompting Company
Sign up for service: Visit promptingcompany.com and request a free AI visibility report to get started with their service
Question Analysis: The company analyzes and finds the exact questions your potential customers are asking about products in your category and checks how often your product is currently mentioned
Content Creation: They create AI-optimized content designed to establish your brand as an authoritative source that AI models will cite, telling you what content to post and where to post it
Traffic Routing: They redirect AI bot traffic to specially optimized pages designed to maximize visibility to AI systems
Performance Tracking: They measure incoming traffic from AI bots and continuously optimize to drive sustained growth in AI mentions and citations
Monitoring Results: Track how your product's mentions in AI responses increase over time through their analytics dashboard
The Prompting Company FAQs
The process consists of: 1) Find User Questions - identifying exact questions users ask, 2) Create Content - developing AI-optimized content to establish as a leading source, and 3) Increase AI Traffic and Mentions - measuring and optimizing for AI bot traffic while tracking product mentions in AI responses.
The Prompting Company Video
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