Pathex
Pathex is a precision offline target marketing and analytics platform that provides real-time insights and personalized ad delivery to live audiences.
https://www.pathex.io/
Product Information
Updated:Nov 12, 2024
What is Pathex
Pathex is an innovative marketing technology solution that aims to redefine offline marketing. It combines advanced computer vision sensors and AI models to capture and analyze data on live audiences in real-time, enabling businesses to deliver highly targeted and personalized advertising content. Pathex bridges the gap between online and offline marketing by bringing unprecedented levels of audience insights and ad personalization to traditional offline advertising channels.
Key Features of Pathex
Pathex is a precision offline target marketing and analytics platform that provides real-time insights for businesses. It uses computer vision sensors and AI models to capture data on live audiences, deliver targeted ads, and provide detailed performance analytics. Pathex bridges online and offline marketing channels to create a seamless customer experience and improve ROI.
Live Audience Analytics: Captures real-time data on audience demographics, behavior, and preferences
Targeted Ad Delivery: Analyzes collected data to deliver personalized ad content to the right audience at the right time
Performance Analytics: Provides detailed metrics on ad performance and impressions to optimize marketing strategies
Online-Offline Integration: Integrates with digital marketing channels for a seamless cross-channel customer experience
Use Cases of Pathex
Advertising Agencies: Enables agencies to deliver more effective and engaging offline ads for their clients
Business Brands: Increases customer engagement and loyalty for businesses through personalized ad content
Retail Stores: Provides insights on in-store customer behavior to optimize product placement and promotions
Event Marketing: Analyzes audience engagement at live events to improve future marketing strategies
Pros
Provides unprecedented personalization for offline marketing
Offers real-time insights and analytics
Bridges the gap between online and offline marketing channels
Cons
May raise privacy concerns due to data collection on live audiences
Requires integration of new technology which could be costly for some businesses
How to Use Pathex
Sign up for a Pathex account: Visit the Pathex website at pathex.io and create an account to access the platform.
Set up audience data collection: Install Pathex's computer vision sensors and AI models at your physical location to begin capturing live audience data.
Define target audience segments: Use the Pathex dashboard to create audience segments based on demographics, behaviors, and preferences.
Create personalized ad content: Develop targeted ad content for each audience segment you want to reach.
Configure ad delivery settings: Set up rules for when and how ads should be delivered to each audience segment.
Launch your campaign: Activate your campaign to begin delivering targeted ads to live audiences.
Monitor performance analytics: Use Pathex's analytics dashboard to track ad performance, impressions, and other key metrics in real-time.
Optimize your strategy: Based on the performance data, refine your audience segments, ad content, and delivery settings to improve results.
Integrate with other channels: Connect Pathex with your digital marketing platforms to create a seamless omnichannel experience.
Pathex FAQs
Pathex is a precision offline target marketing and analytics platform that provides real-time insights for businesses. It uses computer vision sensors and AI models to capture data on live audiences and deliver personalized ad content.
Official Posts
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Analytics of Pathex Website
Pathex Traffic & Rankings
122
Monthly Visits
#32218286
Global Rank
-
Category Rank
Traffic Trends: Jul 2024-Nov 2024
Pathex User Insights
-
Avg. Visit Duration
1.01
Pages Per Visit
45.8%
User Bounce Rate
Top Regions of Pathex
HU: 100%
Others: 0%
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