Passionfruit Labs
Passionfruit Labs is an AI search optimization platform that helps brands track, analyze and optimize their visibility across major AI platforms like ChatGPT, Claude, Gemini and Perplexity through comprehensive citation tracking, sentiment analysis and revenue attribution.
https://www.getpassionfruit.ai/?ref=producthunt
Product Information
Updated:Nov 13, 2025
What is Passionfruit Labs
Passionfruit Labs is a product-led AI search optimization platform designed to help brands and agencies control their narrative across AI-driven search platforms. Unlike traditional SEO tools that focus solely on Google rankings, Passionfruit Labs specializes in Generative Engine Optimization (GEO), enabling companies to monitor and improve how their brand appears in AI-generated responses. The platform offers affordable pricing starting at $19/month with features like page-level citation tracking, brand sentiment analysis, competitor benchmarking, and revenue attribution across major AI platforms.
Key Features of Passionfruit Labs
Passionfruit Labs is a comprehensive AI search optimization platform that helps brands track and improve their visibility across major AI platforms like ChatGPT, Claude, Gemini, and Perplexity. It offers page-level citation tracking, brand sentiment analysis, revenue attribution, competitor benchmarking, and actionable content recommendations. The platform integrates with existing marketing tools and provides real-time analytics to help businesses understand and optimize how they appear in AI-generated responses.
AI Citation Tracking: Monitors and analyzes every time an AI platform references your website, providing page-level visibility into which content pieces are performing best
Revenue Attribution: Connects AI search visibility directly to business outcomes by tracking how AI mentions translate to leads, conversions, and revenue growth
Competitive Intelligence: Provides detailed competitor benchmarking and analysis to identify gaps and opportunities in AI search visibility
Actionable Recommendations: Delivers step-by-step action plans and content suggestions rather than just raw data, making it easier for teams to implement improvements
Use Cases of Passionfruit Labs
E-commerce Brand Optimization: Helps online retailers track and improve their visibility in AI shopping recommendations and product comparisons
B2B Lead Generation: Enables B2B companies to monitor and optimize how their solutions appear in AI-powered business research and vendor comparisons
Agency Client Management: Allows marketing agencies to track and report AI search performance across multiple client brands and campaigns
Pros
Significantly more affordable than competitors ($19-99/month vs $500+ for others)
Comprehensive integration with existing marketing tools
Unlimited team collaboration across all pricing tiers
Global coverage across 100+ countries
Cons
Limited prompt runs on lower-tier plans (20-150 daily)
Some advanced features only available in enterprise plan
How to Use Passionfruit Labs
Sign up for free trial: Start with a 7-day free trial by visiting labs.getpassionfruit.com. Choose from Lite ($19/month), Starter ($49/month), Pro ($99/month) or Enterprise plans.
Connect analytics tools: Integrate your existing Google Analytics and Google Search Console accounts to combine AI search insights with traditional analytics data.
Set up brand monitoring: Enter your brand name to start tracking mentions and citations across major AI platforms including ChatGPT, Perplexity, Claude, and Gemini.
Track competitor performance: Add competitors to monitor their AI visibility and benchmark your performance against them. The platform allows unlimited competitor tracking.
Monitor AI search metrics: View key metrics like sessions, revenue, and events attributed to AI search channels through the analytics dashboard.
Analyze page-level citations: Track which specific pages and content pieces are being referenced by AI platforms to identify your top-performing content.
Review sentiment analysis: Check brand sentiment tracking to understand how AI platforms are portraying your brand in responses.
Get content recommendations: Review actionable content strategy suggestions provided by the platform to improve AI visibility.
Run custom prompts: Use your daily prompt allowance to test specific queries and analyze how AI platforms respond to them.
Collaborate with team: Invite team members to collaborate since the platform offers unlimited seats with no per-user costs across all plans.
Passionfruit Labs FAQs
Traditional SEO optimizes for Google's web search rankings, while AI SEO optimizes for how AI platforms like ChatGPT, Claude, Gemini, and Perplexity mention and recommend your brand in conversational AI responses.
Passionfruit Labs Video
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