How does the credit system work?

One credit equals one search term classified by the AI. Free tier users receive 100 one-time credits, while paid subscription tiers receive monthly renewable credits (Starter: 10,000, Professional: 60,000, Business: 120,000) that roll over indefinitely if unused.

How accurate is the AI classification?

The AI achieves high accuracy when provided with detailed business context through your client profile, including business description, geographic targeting, and Protected keywords & Never Negatives list. Users can review all classifications and their explanations before uploading negative keywords to Google Ads.

Is my data secure and private?

Yes, Negator uses industry-standard OAuth 2.0 authentication, encrypts all stored tokens, and ensures complete user data isolation. Your data is never shared with other users or sold to third parties. All cached data is user-specific, and you can delete your account and data at any time.

What types of Google Ads campaigns does Negator support?

Negator supports Search, Shopping, Performance Max, and Dynamic Search Ads (DSA) campaigns—any campaign type that generates search term data. Note that Performance Max campaigns are limited to 30-day date ranges due to Google Ads API restrictions.

Negator

WebsiteFreeAI Ad Generator AI Analytics Assistant

Negator is an AI-powered Google Ads optimization tool that automatically analyzes search terms and generates optimized negative keyword lists to eliminate irrelevant clicks and reduce wasted ad spend.

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Product Information

Updated:Oct 14, 2025

What is Negator

Negator is a sophisticated AI platform designed specifically for Google Ads management that helps advertisers identify and eliminate irrelevant search terms that waste their advertising budget. The tool uses advanced AI and GPT technology to analyze search terms in the context of each business, automatically classifying them as 'Relevant', 'Not Relevant', or 'Competitor' to generate optimized negative keyword lists. With secure OAuth 2.0 authentication and direct integration with Google Ads, Negator offers a streamlined solution for both individual advertisers and agencies managing multiple client accounts.

Key Features of Negator

Negator is an AI-powered tool for Google Ads optimization that automatically analyzes search terms and classifies them as 'Relevant', 'Not Relevant', or 'Competitor'. It helps advertisers identify and eliminate irrelevant clicks by generating ready-to-implement negative keyword lists, potentially reclaiming 25-76% of ad spend. The tool integrates directly with Google Ads accounts and offers secure OAuth 2.0 authentication, making it easy to manage multiple client accounts while saving significant time on manual review.

AI-Powered Classification: Uses GPT technology to automatically analyze and categorize search terms based on business context and campaign goals

Direct Google Ads Integration: Seamlessly connects with Google Ads accounts to fetch search terms and upload negative keywords with one click

Multi-Account Management: Supports both standard Google Ads accounts and Manager (MCC) accounts for agencies handling multiple clients

Conflict Detection: Automatically checks for conflicts between proposed negative keywords and existing campaign keywords to prevent accidental blocking

Use Cases of Negator

Digital Marketing Agencies: Efficiently manage negative keywords across multiple client accounts while saving hours of manual review time

E-commerce Businesses: Eliminate irrelevant traffic and reduce wasted ad spend by precisely targeting qualified customers

PPC Specialists: Streamline workflow and improve campaign performance by quickly identifying and blocking non-converting search terms

Pros

Saves 80-90% of time spent on manual search term review

Quick ROI with typical payback period under 3 hours

Secure data handling with OAuth 2.0 authentication

Cons

Performance Max campaigns limited to 30-day date ranges

Search terms with more than 10 words are automatically filtered out

Requires active Google Ads account to use

How to Use Negator

Sign in with Google: Visit app.negator.io and authenticate using your Google account credentials through secure OAuth 2.0

Connect Google Ads Account: Link your Google Ads account(s) to Negator. You can connect either a standard account or Manager (MCC) account depending on your subscription tier

Create Business Context Profile: Set up your business profile with details about your business, geographic targeting, and protected keywords to help the AI understand your context

Fetch Search Terms: Select campaigns to analyze and automatically retrieve search term data from your Google Ads campaigns

Review AI Classifications: The AI will analyze each search term and classify them as 'Relevant', 'Not Relevant', or 'Competitor' with explanations for each classification

Generate Negative Keywords: Select irrelevant terms identified by the AI to generate negative keyword lists. The system will check for conflicts with your existing keywords

Upload to Google Ads: Either upload the negative keywords directly to Google Ads through Negator or export them as CSV files for manual upload through Google Ads Editor

Monitor Performance: Track your savings and campaign performance improvements through Negator's dashboard to ensure ROI on your subscription

Negator FAQs

Negator is an AI-powered tool that analyzes Google Ads search terms and generates optimized negative keyword lists. It helps identify and eliminate irrelevant clicks, potentially reclaiming 25-76% of Google Ads budget by automatically classifying terms as 'Relevant', 'Not Relevant', or 'Competitor'.

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