Gupshup Howto

Gupshup is a leading conversational messaging platform that enables businesses to engage customers through AI-powered chatbots and messaging across multiple channels.
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How to Use Gupshup

Sign up for a Gupshup account: Visit the Gupshup website (www.gupshup.io) and create an account to access the platform.
Navigate to the Dashboard: After logging in, go to the Dashboard section to access the main features and tools.
Create a bot: In the My Bots section, click the + icon to create a new bot. Provide a name and description for your bot.
Design conversation flows: Use the Bot Studio tool to design conversation flows and build the logic for your chatbot.
Integrate channels: Connect your bot to desired messaging channels like WhatsApp, SMS, Web, etc. from the available options.
Set up APIs: If needed, use the API Node to integrate external APIs into your bot's conversation flow.
Test your bot: Use the testing tools provided to debug and refine your bot's responses and functionality.
Deploy the bot: Once satisfied with testing, deploy your bot to make it live on the connected channels.
Monitor performance: Use the analytics tools to track your bot's usage, engagement metrics, and areas for improvement.
Iterate and optimize: Based on performance data, continuously refine your bot to improve the conversational experience.

Gupshup FAQs

Gupshup is a conversational engagement platform that enables businesses to communicate with customers across multiple channels like WhatsApp, SMS, voice, and more. It provides tools for marketing, commerce, and customer support to help businesses acquire, engage and support customers through conversations.

Gupshup Monthly Traffic Trends

Gupshup experienced a significant 17.5% decline in traffic, with 401,712 visits in the latest month. Despite recent expansions in Saudi Arabia and Indonesia, and partnerships like the one with 6thStreet, the decline may be influenced by the 300 employee layoffs over the past 18 months, reflecting broader market consolidation and cost-cutting measures.

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