Gupshup Features
Gupshup is a leading conversational messaging platform that enables businesses to engage customers through AI-powered chatbots and messaging across multiple channels.
View MoreKey Features of Gupshup
Gupshup is a comprehensive conversational engagement platform that enables businesses to interact with customers across multiple channels. It offers AI-powered chatbots, messaging APIs, campaign management tools, and analytics to automate and enhance customer acquisition, marketing, commerce, and support. The platform supports over 30 messaging channels, handles billions of messages monthly, and provides features for building conversational workflows without coding.
Omnichannel Messaging: Single API integration for 30+ messaging channels including WhatsApp, SMS, RCS, and social media platforms.
AI-Powered Conversational Tools: Bot Studio and Conversational AI capabilities to create intelligent chatbots and automate customer interactions.
No-Code Integration Platform: Drag-and-drop interface to build integrations and automated workflows without writing code.
Campaign Manager: Tools for creating, managing and analyzing messaging campaigns across channels.
Enterprise Security: ISO 27001 certified and GDPR compliant with robust data protection and privacy features.
Use Cases of Gupshup
Conversational Marketing: Engage customers through personalized messaging campaigns and interactive chatbots to drive brand awareness and lead generation.
Conversational Commerce: Enable seamless product discovery, purchases, and order tracking through messaging apps to boost sales and conversions.
Customer Support Automation: Deploy AI-powered chatbots to handle routine customer queries, freeing up human agents for complex issues.
Financial Services Communication: Send secure transaction alerts, account updates, and personalized offers to banking customers across preferred channels.
Education Engagement: Facilitate student-teacher communication, send course updates, and provide learning support through messaging platforms.
Pros
Comprehensive suite of tools for end-to-end conversational engagement
Support for a wide range of messaging channels
No-code options for easier integration and workflow creation
Scalable infrastructure handling billions of messages monthly
Cons
Potential complexity due to the wide array of features and options
May require significant setup and configuration for full utilization
Pricing information not readily available, suggesting potentially high costs for enterprise-scale usage
Gupshup Monthly Traffic Trends
Gupshup experienced a significant 17.5% decline in traffic, with 401,712 visits in the latest month. Despite recent expansions in Saudi Arabia and Indonesia, and partnerships like the one with 6thStreet, the decline may be influenced by the 300 employee layoffs over the past 18 months, reflecting broader market consolidation and cost-cutting measures.
View history traffic
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