Gupshup
Gupshup is a leading conversational messaging platform that enables businesses to engage customers through AI-powered chatbots and messaging across multiple channels.
https://gupshup.io/
Product Information
Updated:Dec 10, 2024
Gupshup Monthly Traffic Trends
Gupshup experienced a 2.9% decline in traffic, with 532.5K visits in November. The lack of significant product updates and the presence of strong competitors, such as Botup by 500apps, Botgate, ChatHub, Botzup, and 360dialog, may have contributed to this slight decline.
What is Gupshup
Gupshup is a conversational engagement platform that empowers businesses to interact meaningfully with customers across marketing, commerce, and support use cases. Founded in 2004 and headquartered in California, Gupshup provides tools for building AI chatbots, managing messaging campaigns, and enabling conversational experiences across 30+ messaging channels including WhatsApp, SMS, voice, and more. The platform powers over 10 billion messages per month for 45,000+ brands across 60+ countries.
Key Features of Gupshup
Gupshup is a comprehensive conversational engagement platform that enables businesses to interact with customers across multiple channels. It offers AI-powered chatbots, messaging APIs, campaign management tools, and analytics to automate and enhance customer acquisition, marketing, commerce, and support. The platform supports over 30 messaging channels, handles billions of messages monthly, and provides features for building conversational workflows without coding.
Omnichannel Messaging: Single API integration for 30+ messaging channels including WhatsApp, SMS, RCS, and social media platforms.
AI-Powered Conversational Tools: Bot Studio and Conversational AI capabilities to create intelligent chatbots and automate customer interactions.
No-Code Integration Platform: Drag-and-drop interface to build integrations and automated workflows without writing code.
Campaign Manager: Tools for creating, managing and analyzing messaging campaigns across channels.
Enterprise Security: ISO 27001 certified and GDPR compliant with robust data protection and privacy features.
Use Cases of Gupshup
Conversational Marketing: Engage customers through personalized messaging campaigns and interactive chatbots to drive brand awareness and lead generation.
Conversational Commerce: Enable seamless product discovery, purchases, and order tracking through messaging apps to boost sales and conversions.
Customer Support Automation: Deploy AI-powered chatbots to handle routine customer queries, freeing up human agents for complex issues.
Financial Services Communication: Send secure transaction alerts, account updates, and personalized offers to banking customers across preferred channels.
Education Engagement: Facilitate student-teacher communication, send course updates, and provide learning support through messaging platforms.
Pros
Comprehensive suite of tools for end-to-end conversational engagement
Support for a wide range of messaging channels
No-code options for easier integration and workflow creation
Scalable infrastructure handling billions of messages monthly
Cons
Potential complexity due to the wide array of features and options
May require significant setup and configuration for full utilization
Pricing information not readily available, suggesting potentially high costs for enterprise-scale usage
How to Use Gupshup
Sign up for a Gupshup account: Visit the Gupshup website (www.gupshup.io) and create an account to access the platform.
Navigate to the Dashboard: After logging in, go to the Dashboard section to access the main features and tools.
Create a bot: In the My Bots section, click the + icon to create a new bot. Provide a name and description for your bot.
Design conversation flows: Use the Bot Studio tool to design conversation flows and build the logic for your chatbot.
Integrate channels: Connect your bot to desired messaging channels like WhatsApp, SMS, Web, etc. from the available options.
Set up APIs: If needed, use the API Node to integrate external APIs into your bot's conversation flow.
Test your bot: Use the testing tools provided to debug and refine your bot's responses and functionality.
Deploy the bot: Once satisfied with testing, deploy your bot to make it live on the connected channels.
Monitor performance: Use the analytics tools to track your bot's usage, engagement metrics, and areas for improvement.
Iterate and optimize: Based on performance data, continuously refine your bot to improve the conversational experience.
Gupshup FAQs
Gupshup is a conversational engagement platform that enables businesses to communicate with customers across multiple channels like WhatsApp, SMS, voice, and more. It provides tools for marketing, commerce, and customer support to help businesses acquire, engage and support customers through conversations.
Official Posts
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Analytics of Gupshup Website
Gupshup Traffic & Rankings
532.5K
Monthly Visits
#87884
Global Rank
#206
Category Rank
Traffic Trends: May 2024-Nov 2024
Gupshup User Insights
00:04:41
Avg. Visit Duration
4.66
Pages Per Visit
37.37%
User Bounce Rate
Top Regions of Gupshup
IN: 37.9%
BR: 16.4%
AR: 13.27%
ES: 4.67%
AE: 3.03%
Others: 24.72%
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