How does the Ads Lab process work?

The process works in 3 simple steps: 1) Paste your App Store/Google Play URL, 2) AI analyzes and creates multiple video concepts automatically, 3) Download platform-optimized videos ready for launch.

What platforms are the video ads optimized for?

The video ads are formatted and optimized for major advertising platforms including Meta (Facebook/Instagram), TikTok, Google and more.

What are the key features of Ads Lab?

Key features include data-driven creative based on analysis of high-performing ads, platform-optimized outputs, 95% faster production time, unlimited variations, expert-level quality, and policy-compliant content.

What experience does Ads Lab have?

Ads Lab brings 15 years of industry experience in performance marketing, has managed over $500M in ad spend across major platforms, and helped scale 10+ companies from seed stage to $100M+ ARR.

Is there a free trial available?

Yes, Ads Lab offers a free trial and no credit card is required to get started.

Ads Lab (beta)

WebsiteFree TrialAI Ad Generator AI Video Generator

Ads Lab is an AI-powered video ad generator that helps marketers create high-performing video ads in minutes by leveraging data-driven creative optimization and multi-platform compatibility.

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Updated:Nov 18, 2025

What is Ads Lab (beta)

Ads Lab is a beta-stage software platform that combines artificial intelligence with 15+ years of performance marketing expertise to revolutionize video ad creation. Built for performance marketers and growth teams, it aims to replace traditional creative agencies by automating the video ad production process while maintaining expert-level quality. The platform draws from over $500M in managed ad spend experience across major platforms like Meta, Google, and TikTok.

Key Features of Ads Lab (beta)

Ads Lab is an AI-powered video ad generation platform that helps marketers create and optimize advertising content across multiple platforms. It combines 15 years of performance marketing expertise with AI technology to analyze, create, and optimize video ads in minutes rather than weeks, offering data-driven creative solutions, platform-specific optimization, and policy compliance checks.

AI-Powered Video Generation: Automatically creates multiple video concepts based on analyzed data from thousands of high-performing ads

Multi-Platform Optimization: Formats and optimizes content specifically for Meta, TikTok, Google, and other major advertising platforms

Automated Policy Compliance: Pre-checks all generated content against major platform advertising policies to ensure compliance

Rapid Production System: Reduces creative production time by 95%, turning weeks of work into minutes

Use Cases of Ads Lab (beta)

Mobile App Marketing: Generate video ads directly from App Store or Google Play URLs for app promotion campaigns

E-commerce Brand Scaling: Create multiple ad variations for testing and scaling online retail presence

Performance Marketing Agencies: Streamline creative production for multiple clients across different platforms

Pros

Significantly reduces ad creation time

Data-driven approach based on proven performance metrics

Handles multi-platform optimization automatically

Cons

Still in beta phase with potential stability issues

May require fine-tuning for specific industry needs

Some users report it feels like an unfinished product

How to Use Ads Lab (beta)

Step 1: Paste Your App URL: Visit adslab.one and paste your App Store or Google Play Store URL into the platform. The AI will automatically extract all necessary information from your app listing.

Step 2: Let AI Generate Video Ads: The AI algorithms will analyze the app data and create multiple video ad concepts based on performance data from thousands of successful ads. The system optimizes the creative elements automatically.

Step 3: Download & Launch Ads: Download the AI-generated video ads that are already formatted and optimized for major platforms like Meta, TikTok, and Google. The videos are pre-checked for policy compliance and ready to launch.

Step 4: Test & Scale: Generate unlimited variations of your ads to test different creative angles. Use the platform's data-driven insights to identify winning creatives and scale your campaigns across platforms.

Ads Lab (beta) FAQs

Ads Lab is an AI-powered video ad generator platform that helps create optimized video ads for multiple platforms like Meta, TikTok, and Google. It uses AI to analyze, create and optimize ad creative based on proven performance data.

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