Versium Introduction
Versium is a data technology company that provides an all-in-one marketing audience and targeting platform powered by a robust B2B2C identity graph.
View MoreWhat is Versium
Versium is a data technology company that offers marketing tools and services fueled by its powerful B2B2C identity graph. The company provides solutions for audience building, data enrichment, and omni-channel marketing targeting. Versium's flagship product, REACH, allows marketers to identify, understand, and reach their ideal prospects across multiple online channels. The platform is designed for both B2B and B2C marketing, catering to businesses of all sizes from small companies to large enterprises and agencies.
How does Versium work?
Versium's technology is built on its core B2B2C identity graph, which contains trillions of data points on businesses and consumers. The REACH platform leverages this data to enable marketers to build highly targeted audiences based on sophisticated signals beyond what typical social and display platforms offer. Users can upload their own data for enrichment or create new target lists from scratch. The platform provides insights into audience demographics and firmographics to help personalize messaging. Versium then facilitates reaching these audiences across multiple online channels by appending contact information and digital identifiers. This allows for true omni-channel marketing campaigns spanning social media, display advertising, email, and other digital touchpoints.
Benefits of Versium
By using Versium, marketers can significantly improve their targeting capabilities and campaign performance. The platform enables more precise audience segmentation and personalization, leading to higher conversion rates. The omni-channel reach helps increase the number of touchpoints with prospects, enhancing overall marketing effectiveness. Versium's data enrichment capabilities also help clean and enhance existing customer data, improving data quality for better decision-making. For B2B marketers, the platform offers advanced account-based marketing capabilities. Overall, Versium aims to make sophisticated data science and analytics accessible to marketers of all levels, helping them achieve better ROI on their marketing spend.
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