Tangent AI Introduction
Tangent AI is an AI-powered platform for beauty brands that provides personalized quizzes, product recommendations, and marketing campaigns to engage shoppers and drive sales.
View MoreWhat is Tangent AI
Tangent AI is an artificial intelligence platform designed specifically for beauty and skincare brands to enhance their e-commerce operations. It offers a suite of tools including AI-powered quizzes, dynamic product routines, beauty insights, and personalized marketing campaigns. The platform aims to help beauty companies better understand and engage their customers through data-driven personalization. Trusted by over 5000 beauty brands, Tangent AI integrates seamlessly with e-commerce platforms like Shopify to provide end-to-end personalization solutions.
How does Tangent AI work?
Tangent AI works by first deploying interactive quizzes, including selfie analysis, to collect valuable zero-party data from shoppers. The platform's AI analyzes this data to create detailed customer profiles, including skin/hair attributes, preferences, and demographics. Using these insights, Tangent AI then generates personalized product recommendations, customized marketing campaigns, and tailored shopping experiences. The system integrates with existing CRM and e-commerce platforms, allowing brands to leverage the collected data across their entire marketing and sales funnel. Additionally, Tangent AI provides analytics and insights to help brands better understand their customer base and optimize their strategies.
Benefits of Tangent AI
By using Tangent AI, beauty brands can significantly enhance customer engagement and drive sales. The platform's personalized approach has been shown to increase average order value by up to 220% and convert 27% of quiz takers into purchasers. It enables brands to collect valuable first-party data, create more targeted marketing campaigns, and offer tailored product recommendations that resonate with individual customers. This level of personalization not only improves the shopping experience but also builds stronger customer relationships and brand loyalty. Furthermore, the automated nature of the platform saves time and resources for brands, allowing them to scale their personalization efforts efficiently.
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