State of Email
The State of Email 2025 is a comprehensive annual report that provides data-driven email marketing benchmarks, expert insights from 130+ industry leaders, and AI-powered accessibility to help marketers optimize their email campaigns.
https://www.mailmodo.com/ebook/state-of-email/?ref=aipure
Product Information
Updated:Mar 9, 2025
State of Email Monthly Traffic Trends
The State of Email experienced a 4.1% decline in traffic, with 284K visits. The recent bulk email sender guidelines from Gmail and Yahoo, which require compliance by February 2024, may have impacted user engagement and compliance efforts.
What is State of Email
The State of Email is an authoritative annual report that surveys thousands of marketers worldwide to uncover the latest trends, benchmarks, and best practices in email marketing. Published by industry experts, it combines real campaign data analysis with insights from over 130 email marketing professionals to provide a complete picture of the email marketing landscape and help guide strategy for the coming year.
Key Features of State of Email
The State of Email is a comprehensive annual report that provides data-driven email marketing insights, benchmarks, and trends based on surveys of thousands of marketers worldwide. It combines expert analysis from over 130 industry leaders with detailed statistics on email performance, deliverability, and emerging technologies like AI to help marketers optimize their email campaigns and stay ahead of industry changes.
Data-Backed Benchmarks: Collates performance metrics and benchmarks from thousands of email campaigns to provide reliable industry standards and comparisons
Expert Insights: Features analysis and recommendations from over 130 email marketing experts on successful strategies and best practices
AI-Powered Analysis: Leverages artificial intelligence to provide quick answers and actionable insights from complex email marketing data
Deliverability Guidance: Offers detailed insights on email deliverability challenges and solutions to improve inbox placement rates
Use Cases of State of Email
Campaign Optimization: Marketers can use the benchmarks and trends to optimize their email campaigns for better engagement and ROI
Strategic Planning: Organizations can develop informed email marketing strategies based on industry trends and expert recommendations
Performance Measurement: Teams can compare their email metrics against industry standards to evaluate and improve their performance
Pros
Comprehensive data from thousands of campaigns and marketers
Expert insights from 130+ industry leaders
AI-powered analysis for quick answers
Cons
May require significant time to digest all information
Trends and benchmarks may vary by industry or region
How to Use State of Email
Download the State of Email 2025 Report: Visit stateofemail.com and download the latest State of Email 2025 report to access comprehensive email marketing insights
Review the Benchmarks Data: Analyze the data-backed email marketing benchmarks and industry trends collected from thousands of campaigns to measure your performance against industry standards
Study Expert Insights: Learn from the insights provided by 130+ email marketing experts about what strategies worked and didn't work in 2024
Implement Best Practices: Apply the tips and recommendations from experienced marketers to improve your email marketing efforts in 2025
Leverage AI Tools: Use the AI-powered features to quickly get answers and insights about email marketing trends and performance metrics
Compare Industry Metrics: Review industry-specific benchmarks for email opens, click-through rates, and click-to-open rates to assess your campaign performance
Optimize Campaigns: Use the report's insights to optimize your campaigns for better engagement and ROI based on proven strategies and data
State of Email FAQs
The State of Email report is an annual email marketing report that provides data-driven benchmarks, industry trends, and expert insights to help marketers improve their email marketing strategies.
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Analytics of State of Email Website
State of Email Traffic & Rankings
284.5K
Monthly Visits
#158103
Global Rank
#742
Category Rank
Traffic Trends: Dec 2024-Feb 2025
State of Email User Insights
00:01:35
Avg. Visit Duration
2.56
Pages Per Visit
49.54%
User Bounce Rate
Top Regions of State of Email
IN: 25.62%
US: 19.48%
GB: 4.31%
AU: 2.94%
CA: 2.3%
Others: 45.37%
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