Spectrm Conversational Marketing Automation Platform FAQs

Question 1

What is Spectrm?

Accepted Answer

Spectrm is a conversational marketing automation platform that helps brands build AI chatbots to engage buyers, drive sales and build lasting relationships on messaging platforms like WhatsApp, Facebook Messenger, and Instagram DMs. It allows companies to automate one-to-one conversations with customers at scale.

Question 2

What channels does Spectrm support?

Accepted Answer

Spectrm supports WhatsApp, Facebook Messenger, Instagram DMs, and conversational display ads. It allows brands to engage customers on the messaging platforms they already use.

Question 3

Do I need technical skills to use Spectrm?

Accepted Answer

No, you don't need technical skills. Spectrm is designed for marketing teams to build and optimize chatbots without requiring engineering resources. It includes an intuitive conversation builder and analytics tools.

Question 4

Does Spectrm offer implementation support?

Accepted Answer

Yes, Spectrm offers implementation support. All packages include premium support from their experienced customer success team and conversational marketing specialists. They also offer professional services for full-service implementation.

Question 5

Can Spectrm integrate with my existing marketing tools?

Accepted Answer

While Spectrm can integrate with some tools like Zapier and Salesforce, you don't need to connect your existing CRM or marketing stack to launch a chatbot. The platform includes all necessary tools to engage users, build profiles, segment audiences, and automate re-engagement.

Question 6

How does Spectrm help improve marketing performance?

Accepted Answer

Spectrm helps improve marketing performance by enabling personalized conversations at scale, capturing zero-party data, automating lead qualification, and providing analytics to optimize chatbot performance. Customers have reported benefits like lower acquisition costs, higher engagement rates, and increased sales.

Spectrm Conversational Marketing Automation Platform Howto

More Information

How to Use Spectrm Conversational Marketing Automation Platform