Scrumball
Scrumball is an AI-powered influencer marketing platform that leverages a database of 120M+ creators and five specialized AI agents to automate and optimize influencer marketing campaigns.
https://www.scrumball.com/?ref=producthunt
Product Information
Updated:Oct 9, 2025
What is Scrumball
Scrumball is a comprehensive influencer marketing solution founded by former executives from Nanigans and Alibaba Cloud Computing. The platform combines artificial intelligence with a vast database of over 120 million influencers across multiple social media platforms to help brands streamline their influencer marketing efforts. It serves as an all-in-one solution for brands seeking to enhance their social media presence and connect with relevant influencers for their marketing campaigns.
Key Features of Scrumball
Scrumball is an AI-powered influencer marketing platform that automates the entire influencer marketing workflow through 5 specialized AI agents. It provides access to a vast database of 120M+ verified influencers globally, offers comprehensive campaign management tools, and delivers detailed analytics and ROI tracking. The platform combines brand analysis, creator discovery, outreach automation, and performance monitoring to help brands execute more effective influencer marketing campaigns.
AI Agent Team: Five specialized AI agents (Lillian, Hunter, Charlie, Max, and Tracy) handle different aspects of influencer marketing from brand analysis to ROI tracking
Extensive Influencer Database: Access to 120M+ verified influencers across 190+ countries with 50+ targeting factors and 96+ analysis metrics
Automated Campaign Management: 24/7 automated outreach, negotiation, content approval workflows, and real-time performance tracking across multiple platforms
Advanced Analytics: Comprehensive performance metrics, ROI attribution, and optimization insights for campaign improvement
Use Cases of Scrumball
E-commerce Brand Promotion: Helps online retailers like VIVAIA find and collaborate with relevant influencers to promote products and increase sales
Multi-Platform Campaign Management: Manages influencer campaigns across YouTube, TikTok, and Instagram for consistent brand messaging and wider reach
Amazon Merchant Marketing: Assists Amazon sellers in finding and leveraging influencers to boost product visibility and sales through video content
Pros
Extensive influencer database (120M+) compared to competitors
Comprehensive automation of entire influencer marketing workflow
Detailed analytics and ROI tracking capabilities
Quick setup time (within 24 hours)
Cons
No refunds for partial use of service
Limited mobile responsiveness (though reportedly being addressed)
May require significant investment for full feature access
How to Use Scrumball
Install Scrumball Extension: Install the Scrumball Chrome extension from the Chrome Web Store to access the platform's features
Input Website URL: Paste your brand's website URL into Scrumball's dashboard to allow the AI to analyze your brand across 92 dimensions
AI Brand Analysis: Lillian (AI agent) will scan your website and products to identify target audience insights and build campaign strategy blueprints
Influencer Discovery: Hunter (AI agent) will find and analyze relevant influencers from the 120M+ database based on metrics, performance and authenticity
Automated Outreach: Charlie (AI agent) handles sending personalized outreach messages, follow-ups and partnership negotiations with selected influencers
Campaign Management: Max (AI agent) tracks campaign milestones, monitors content quality and deadlines, and manages approval workflows
Performance Tracking: Tracy (AI agent) monitors live campaign performance, calculates ROI attribution and provides optimization insights
Review & Approve: Review or approve AI communications at any time to ensure brand tone and accuracy are maintained throughout the process
Scrumball FAQs
Scrumball is an AI-powered influencer marketing platform that provides solutions for brands, featuring 120M+ verified influencer profiles and five specialized AI agents that handle influencer discovery, outreach, campaign management, and ROI tracking.
Scrumball Video
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