Oura
Oura Ring is a smart ring that tracks sleep, activity, and health metrics through advanced sensors, providing personalized insights to help users optimize their wellbeing.
http://www.ouraring.com/?ref=aipure
Product Information
Updated:May 16, 2025
Oura Monthly Traffic Trends
Oura experienced a 5.9% decline in traffic, with 209,504 fewer visits. Despite several blog articles in April 2025, the decline suggests that recent updates or promotions may not have significantly impacted user engagement.
What is Oura
Oura Ring is a Finnish-designed health technology wearable that takes the form of a sleek, lightweight ring. Launched in 2015, it represents a departure from traditional bulky fitness trackers by combining sophisticated health monitoring technology with stylish jewelry design. Made from durable aerospace-grade titanium, the ring is designed to be worn 24/7 and comes in multiple finishes including silver, black, stealth, gold and rose gold. The latest version, Oura Ring 4, continues the company's tradition of providing comprehensive health tracking in an unobtrusive form factor.
Key Features of Oura
Oura Ring is a smart ring that provides comprehensive health tracking through advanced sensors, monitoring sleep, activity, stress levels, heart rate, body temperature and more. It features water resistance up to 100m, long battery life of up to 8 days, and integrates with apps like Apple Health and Google Fit. The ring provides personalized health insights through daily scores for Sleep, Readiness, and Activity, while requiring a subscription for full data access and analysis.
Advanced Health Monitoring: Uses multiple sensors to track over 20 biometrics including sleep patterns, heart rate, temperature, and activity levels with medical-grade accuracy
Smart Sensing Technology: Adjusts to individual physiology and lifestyle, providing continuous health monitoring while optimizing battery usage
Durable Design: Water-resistant up to 100m and can withstand temperatures from 14°F to 129°F, with a titanium construction that's both lightweight and strong
App Integration & Analysis: Provides detailed health insights through smartphone app with integration capabilities for Apple Health, Google Fit, and other fitness platforms
Use Cases of Oura
Sleep Optimization: Tracks sleep patterns and quality to help users improve their sleep habits and overall rest quality
Fitness Training: Monitors activity levels and recovery to help athletes and fitness enthusiasts optimize their training schedules
Women's Health Tracking: Partners with Natural Cycles for temperature-based cycle tracking and fertility monitoring
Stress Management: Monitors stress levels and provides insights to help users manage their daily stress and maintain better work-life balance
Pros
Discreet and comfortable design that can be worn 24/7
Comprehensive health tracking with accurate measurements
Long battery life up to 8 days
Cons
Requires ongoing subscription for full feature access
Higher price point compared to other fitness trackers
Can be easily misplaced due to small size
How to Use Oura
Get sized and order your ring: Request a free sizing kit from Oura, try on the plastic ring sizers to find your best fit, then order your Oura Ring in the correct size. The ring should fit snugly but comfortably on your index finger for optimal performance.
Download and set up the app: Download the free Oura App from the App Store (iOS) or Google Play Store (Android). Create an account or sign in if you already have one. Follow the app's setup instructions to pair your ring.
Charge your ring: Place your ring on the charging dock that comes with your Oura Ring set. Connect the USB cable to a power source. A full charge takes 20-80 minutes and lasts up to 7 days.
Wear the ring consistently: Wear your Oura Ring 24/7 for best results, only removing it for charging. Make sure the sensors on the inside of the ring are positioned against your palm side. The ring is waterproof and can be worn while showering, swimming, etc.
Check your daily scores: Open the Oura app each morning to view your Sleep Score, Readiness Score and Activity Score. These scores (0-100) are calculated based on your biometric data from the previous day/night.
Review detailed metrics: Tap into each score category to see detailed metrics like sleep stages, heart rate, body temperature, activity levels, and more. The app provides insights and recommendations based on your data.
Set goals and track progress: Use the app to set personal health goals. Track your progress over time through trends and insights. Adjust your daily activities based on your readiness score and the app's recommendations.
Maintain your ring: Clean your ring regularly with mild soap and water. Avoid exposing it to harsh chemicals. Charge when battery is low (every 4-7 days). Update firmware when prompted in the app.
Oura FAQs
Every Oura Ring set includes an Oura Ring and a charging kit, which consists of a ring charging dock and a USB cable. The USB cable must be connected to an external power source, such as a power adapter.
Oura Video
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Analytics of Oura Website
Oura Traffic & Rankings
3.3M
Monthly Visits
#15791
Global Rank
#16
Category Rank
Traffic Trends: Feb 2025-Apr 2025
Oura User Insights
00:01:52
Avg. Visit Duration
3.74
Pages Per Visit
36.35%
User Bounce Rate
Top Regions of Oura
US: 59.64%
GB: 4.98%
CA: 4.78%
DE: 2.58%
AU: 1.89%
Others: 26.13%
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