Ogilvy
Ogilvy is an AI-powered text editor and copywriting tool designed to help writers craft better content by providing analytics and AI-assisted rewriting capabilities while maintaining the writer's creative control.
https://ogilvyapp.com/?ref=aipure
Product Information
Updated:Apr 9, 2025
What is Ogilvy
Ogilvy is a modern copywriting tool named after advertising legend David Ogilvy that combines artificial intelligence with human creativity. Rather than replacing human writers, it acts as an intelligent assistant that helps refine and improve existing copy through analysis and AI-powered suggestions. The tool was built on the philosophy that great copy comes through rewriting and refinement, staying true to David Ogilvy's famous quote 'You can't write great copy. You can only rewrite great copy.'
Key Features of Ogilvy
Ogilvy is an AI-powered text editor designed to help users write and improve their copy in the style of David Ogilvy. It combines AI assistance with analytics to help refine writing, offering features like rewriting suggestions, content improvement analysis, and AI-powered brainstorming, all while keeping the human writer in control of the creative process.
AI Writing Assistant: Provides AI-powered suggestions and variations for highlighted text sections without leaving the editor
Analytics Integration: Built-in analysis tools to identify areas for improvement in your writing
Custom Rewriting Instructions: Allows users to add specific instructions for AI-powered rewrites, such as adding humor or making content more concise
All-in-One Editor: Complete writing environment that eliminates the need to switch between different tools or platforms
Use Cases of Ogilvy
Copywriting Refinement: Marketing professionals can use it to polish and improve their advertising copy
Content Creation: Content writers can streamline their writing process and get AI-assisted suggestions for improvements
Brand Communication: Businesses can ensure their written communication maintains consistent quality and style
Pros
Keeps human creativity central while providing AI assistance
Streamlines the writing and editing process in one platform
Offers flexible customization options for AI-powered rewrites
Cons
May require initial learning curve to use effectively
Relies on user input for best results rather than fully automated solutions
How to Use Ogilvy
Install Microsoft Authenticator: Install the free Microsoft Authenticator app on your mobile device for secure access
Configure Authentication: Navigate to profiler.ogilvy.com, open profile menu, select 'Manage Multi-Factor Authentication Settings' and configure the Authenticator App by scanning QR code
Enable Functional Cookies: Turn on Functional Cookies in your browser settings to interact with Ogilvy's features
Enable Pop-ups: Make sure pop-ups are enabled in your browser settings to access all functionality
Paste Content: Paste in the content you want to work on into the editor
Use Analytics: Click 'Analytics' button to see suggestions for improving your content
Use AI Assistant: Click 'Assistant' to use AI to generate variations and brainstorm ideas
Highlight for Variations: Highlight specific sections of text to get AI-powered variations and rewrites
Customize Instructions: Add custom instructions to guide the AI in generating variations (e.g. add humor, make shorter)
Review and Refine: Review AI suggestions and continue refining content until satisfied with the final version
Ogilvy FAQs
Ogilvy is a creative network and advertising agency that helps brands make an impact in today's complex, noisy, hyper-connected world. It was founded by David Ogilvy as a 'teaching hospital of advertising' and provides insights into how brands can make an impact.
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