Forelight.ai
Forelight.ai is an AI-powered qualitative research platform that streamlines customer interviews and insights generation through automated transcription, analysis, and an AI companion for faster, scalable market research.
https://forelight.ai/?ref=aipure
Product Information
Updated:Jun 16, 2025
What is Forelight.ai
Forelight.ai is a cutting-edge platform designed to revolutionize qualitative market research by combining human expertise with advanced AI technology. The platform helps companies conduct in-depth customer interviews, analyze conversations, and generate actionable insights throughout the product lifecycle. Founded to address the challenges that companies face in conducting qualitative research, Forelight.ai democratizes access to high-quality research methodologies, making it accessible to businesses of all sizes.
Key Features of Forelight.ai
Forelight.ai is an AI-powered qualitative research platform that enables companies to conduct and analyze customer interviews at scale. It features an AI interviewer named Leo that can conduct multilingual video interviews, present stimuli, and adapt questions dynamically. The platform includes automated transcription, analysis capabilities, and integration with various tools to help companies gather customer insights throughout the product lifecycle.
AI Interview Moderator (Leo): An AI agent that conducts natural, human-like interviews in multiple languages, adapting questions based on participant responses and handling hundreds of interviews simultaneously
Automated Analysis Dashboard: Interactive dashboard that processes interview data, provides quick answers to research questions, and creates insightful reports through AI-powered analysis
Multi-Format Stimulus Testing: Capability to integrate various types of stimuli (images, videos, prototypes) with screen and video recording to capture participant responses and engagement
Global Consumer Community Management: Tools to build and manage a network of engaged consumers worldwide for continuous feedback throughout product development
Use Cases of Forelight.ai
Product Development Research: Gather customer feedback and insights during different stages of product development, from ideation to launch
Market Research Studies: Conduct large-scale qualitative research studies with diverse participants across different geographic locations
Customer Experience Optimization: Collect detailed feedback about customer experiences to identify pain points and improvement opportunities
Pros
Significantly faster research completion (3x faster than traditional methods)
Cost-effective due to AI automation
Scalable to handle multiple interviews simultaneously
Multi-language support for global research
Cons
Relies heavily on technology which might not suit all participants
May lack the nuanced understanding of human moderators in complex scenarios
How to Use Forelight.ai
Create Interview Guide: Provide Leo (the AI interviewer) with your discussion guide containing the questions and topics you want to explore with participants
Set Up Interview Parameters: Select language preferences, configure screen/video recording options, and set up whether interviews will be conducted on desktop or mobile
Add Stimuli: Integrate any type of stimulus materials like images, videos, prototypes or A/B tests that you want participants to review during the interview
Launch Interviews: Leo conducts interviews simultaneously with multiple participants, adapting questions based on their responses and probing for deeper insights
Monitor Data Collection: Track interview progress in real-time as Leo gathers video responses and participant feedback across your target audience
Build Interactive Dashboard: Create customized dashboards organized by themes, questions, or criteria to analyze the collected insights
Analyze Results: Use AI-powered analysis tools to quickly process the data, identify patterns, and generate actionable insights from participant responses
Generate Reports: Create insightful, interactive reports from the analyzed data to share findings and make data-driven decisions
Integration: Connect Forelight with other tools like Salesforce, HubSpot, and Zoom to streamline data collection across your product lifecycle
Forelight.ai FAQs
Forelight.ai is a platform that scales customer interview insights using AI-powered moderation. It helps teams conduct video interviews, collect customer feedback, and analyze qualitative data throughout the product lifecycle.
Forelight.ai Video
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Analytics of Forelight.ai Website
Forelight.ai Traffic & Rankings
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Monthly Visits
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Traffic Trends: Feb 2025-Jun 2025
Forelight.ai User Insights
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Top Regions of Forelight.ai
Others: 100%
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