Cheers GEO (YC S24)
Cheers GEO is a Y Combinator-backed platform that helps service businesses win local search recommendations on AI assistants like ChatGPT and Gemini through NFC-enabled employee badges and reputation optimization.
https://www.cheers.tech/?ref=producthunt
Product Information
Updated:Oct 24, 2025
What is Cheers GEO (YC S24)
Cheers GEO (YC S24) is a comprehensive Generative Engine Optimization (GEO) platform founded by Dylan Allen and Ernesto Valencia that helps multi-location service businesses optimize their online reputation for AI-powered local search. Based in San Francisco and backed by Y Combinator's S24 batch, Cheers GEO differs from traditional SEO by focusing on verifiable reputation signals that AI assistants trust when making local business recommendations. The platform combines strategy and software to help businesses capture customer feedback, attribute reviews to specific employees, and build the evidence-based signals needed to dominate AI-driven discovery.
Key Features of Cheers GEO (YC S24)
Cheers GEO is a comprehensive platform that helps service businesses optimize their online presence for AI-powered local search recommendations. It combines NFC-enabled employee badges, review collection tools, and reputation management capabilities to help businesses gather customer feedback, attribute reviews to specific employees, and enhance their visibility in AI assistant recommendations like ChatGPT and Gemini. The platform focuses on generating verifiable reputation signals rather than traditional SEO tactics.
NFC-Enabled Smart Badges: Provides employees with NFC-enabled badges that allow for seamless collection of customer reviews and feedback through simple taps
Employee-Level Attribution: Tracks and attributes every customer interaction, review, and outcome to specific employees, enabling better performance management and coaching
GEO Strategy & Auditing: Offers comprehensive analysis of business reputation footprint, including citation cleanup, structured data optimization, and competitive benchmarking
AI-Optimized Reputation Management: Focuses on generating and managing the specific reputation signals that AI assistants trust when making local business recommendations
Use Cases of Cheers GEO (YC S24)
Home Services Companies: Enables technicians and installers to collect reviews on-site, helping companies dominate local search results and generate qualified leads
Hospitality Businesses: Allows hotels and restaurants to capture guest feedback at checkout or tableside, ensuring positive experiences translate into verifiable social proof
Retail Chains: Helps multi-location retailers track associate performance, drive loyalty sign-ups, and manage reputation across all locations
Pros
Reported 5-10x higher review velocity compared to traditional methods
Built specifically for the AI recommendation era rather than traditional SEO
Comprehensive solution combining both strategy and software implementation
Cons
Primarily focused on multi-location businesses rather than single-location operations
Requires employee adoption and engagement to be effective
How to Use Cheers GEO (YC S24)
Sign up for Cheers: Visit the Cheers website (cheers.tech) and click 'Get Started' or 'Book a Demo' to create an account for your business
Complete GEO Audit: Work with Cheers team to complete a comprehensive audit of your online reputation, citations, and structured data across all locations
Receive Custom Strategy: Get a customized GEO roadmap based on the audit that outlines how to optimize your business for AI recommendations in your markets
Set Up NFC-Enabled Badges: Receive and distribute NFC-enabled smart badges to your frontline employees to wear during customer interactions
Train Employees: Train your team on how to use the badges and other tools to capture customer reviews and feedback at the point of service
Collect Customer Reviews: Have customers tap their phones on employee badges or use provided links to leave reviews and feedback immediately after service
Monitor Performance: Use the Cheers dashboard to track review velocity, monitor employee-level performance, and view attribution data for all customer interactions
Optimize and Scale: Use insights from the dashboard to coach employees, reward top performers, and scale successful practices across locations
Cheers GEO (YC S24) FAQs
GEO is the practice of optimizing your online reputation so that AI assistants (like ChatGPT or Gemini) recommend your business when customers ask for local services. Unlike traditional SEO which focuses on website content and backlinks, GEO prioritizes verifiable reputation signals and evidence that AI assistants trust.
Cheers GEO (YC S24) Video
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