BTInsights

BTInsights is an AI-powered platform that automates interview and survey analysis, transforming weeks of manual work into minutes while delivering exceptional accuracy through transcription, coding, and insight generation capabilities.
https://btinsights.ai/?utm_source=aipure
BTInsights

Product Information

Updated:Dec 4, 2025

What is BTInsights

BTInsights, founded in 2023 and headquartered in Boston, is an AI Copilot platform specifically designed for strategy, consulting, and market research professionals. The platform offers comprehensive solutions for analyzing both qualitative and quantitative research data, including focus groups, in-depth interviews, and open-ended survey responses. As an AI-native platform, BTInsights prioritizes accuracy and data security, ensuring all analyses are grounded in raw data while maintaining GDPR compliance and data encryption standards.

Key Features of BTInsights

BTInsights is an AI-powered platform designed for interview and survey analysis that combines transcription, translation, coding, and visualization capabilities. It offers automated analysis of qualitative data from focus groups, in-depth interviews, and open-ended survey responses, with the ability to generate cross-tab tables and client-ready PowerPoint slides. The platform emphasizes accuracy by grounding all insights in raw data, supports multiple languages, and includes advanced features like sentiment analysis, theme extraction, and custom export formats.
AI-Powered Transcription & Translation: Provides highly accurate transcription in multiple languages with exceptional performance in technical industries and noisy environments, automatically removing filler words
Automated Survey Analysis: Processes thousands of open-ended survey responses with AI-generated or custom codebooks, creating comprehensive theme analyses and entity extraction in seconds
SlideGen Functionality: Automatically generates client-ready PowerPoint slides in custom formats, with drag-and-drop crosstab creation and advanced analysis features like significance testing and weighting
Secure Data Handling: Offers GDPR compliance with data encryption in transit and at rest, ensuring customer data is never used for AI model training

Use Cases of BTInsights

Market Research Analysis: Enables research teams to quickly process and analyze large volumes of customer feedback and survey responses for market insights
Strategy Consulting: Helps consultants efficiently analyze interview data and generate client-ready presentations for strategic recommendations
Customer Feedback Analysis: Allows organizations to process and derive insights from customer feedback across multiple channels and languages
Academic Research: Supports researchers in analyzing qualitative data from interviews and surveys with rigorous methodology and traceable insights

Pros

Exceptional accuracy with all insights linked to raw data
Comprehensive all-in-one platform for both qualitative and quantitative analysis
Time-efficient, turning weeks of work into hours or minutes

Cons

May require initial investment in learning the platform's features
Pricing information not readily available

How to Use BTInsights

1. Upload Data: Upload your interview recordings, survey responses, or transcripts to the BTInsights platform. The platform accepts various formats including audio files and text data.
2. Select Analysis Type: Choose between interview analysis, survey quantitative analysis, or survey open-ends analysis depending on your needs. Each type has specific features tailored for different kinds of data.
3. For Interview Analysis: The platform will automatically transcribe your interviews with high accuracy across multiple languages. You can then use either 'Standard Mode' for comprehensive analysis or 'Quotes Finder' to extract specific quotes across all transcripts.
4. For Survey Quant Analysis: Use the drag-and-drop interface to create crosstab tables. Customize your tables by tweaking, merging, or reordering columns and rows. The platform can then generate PowerPoint slides matching your exact template and style.
5. For Survey Open-Ends Analysis: Choose between letting AI generate codes automatically or uploading your own codebook. The platform will analyze thousands of responses in seconds, extracting themes and entity mentions with detailed counts.
6. Review and Export Results: Check the generated insights, which are all traceable back to the original data. Export your results in various formats compatible with tools like SPSS and Q, or in custom formats as needed.
7. Generate Reports: Use the platform's SlideGen feature to automatically create client-ready presentation slides that match your exact formatting requirements, saving time on manual reformatting.

BTInsights FAQs

No. Customer data is never used for the training of AI models. Customers have 100% ownership and control of their data.

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