Attention Insight
Attention Insight is an AI-powered analytics platform that uses predictive eye-tracking technology to generate attention heatmaps and provide pre-launch insights about how users will engage with designs, with 90-96% accuracy.
https://www.attentioninsight.com/?ref=aipure
Product Information
Updated:Jun 16, 2025
Attention Insight Monthly Traffic Trends
Attention Insight saw a 1.6% increase in visits to 61.7K. Despite the limited product updates, the growing emphasis on measuring and leveraging user attention in the advertising and media industry, as highlighted by recent events like the ARF's ATTENTION 2025, may have contributed to this slight growth.
What is Attention Insight
Attention Insight is a software platform that helps designers, marketers and brands validate their design concepts before launch by predicting where users will look and how they will engage with content. The platform uses artificial intelligence and deep learning technology trained on over 5.5 million eye-tracking fixations to analyze designs and generate attention analytics without needing to collect fresh data from participants. It works across multiple design formats including websites, ads, mobile apps, packaging, and marketing materials.
Key Features of Attention Insight
Attention Insight is an AI-powered design analytics tool that predicts how users will engage with visual content before launch. Using deep learning technology trained on 5.5+ million eye-tracking fixations, it generates attention heatmaps with 90-96% accuracy to help optimize designs, improve user experience, and increase conversions without needing live traffic or large sample sizes. The platform offers instant analysis for various content types including websites, ads, packaging, and mobile apps through multiple integration options like Figma, Adobe, and Chrome extensions.
AI-Generated Attention Heatmaps: Instantly generates predictive attention heatmaps showing where users will look, with 90-96% accuracy based on millions of eye-tracking data points
Multi-Platform Integration: Seamlessly integrates with popular design tools including Figma, Adobe Suite, Chrome, and Sketch through plugins and extensions
Comprehensive Analysis Reports: Provides detailed design analysis reports with focus maps, clarity scores, attention heatmaps, and AI recommendations in PDF or PPT format
A/B Testing Capabilities: Enables comparison of multiple design variants to identify the most effective options before launch
Use Cases of Attention Insight
E-commerce Optimization: Analyze and optimize product pages, listing layouts, and checkout flows to improve conversion rates and user experience
Marketing Campaign Testing: Test and validate ad designs, social media content, and marketing materials before launching campaigns to ensure maximum impact
Package Design Validation: Evaluate product packaging designs and shelf placement to optimize visibility and consumer attention in retail environments
UX/UI Design Enhancement: Improve website and app interfaces by identifying potential usability issues during the design phase
Pros
Quick feedback in less than 1 minute without need for live traffic
High accuracy (90-96%) based on extensive eye-tracking data
Multiple integration options with popular design tools
Cons
Reports come with Attention Insight branding which may confuse clients
Less in-depth than some traditional heatmap tools
Video suggestions feature needs improvement in automation
How to Use Attention Insight
Sign up for an account: Start with a 14-day free trial at app.attentioninsight.com/auth/signup (no credit card required)
Choose your preferred integration method: Select from available options: Web App, Figma plugin, Adobe plugins (InDesign, XD, Photoshop, Express), Chrome extension, Zapier integration, or Sketch plugin
Upload or select content for analysis: Upload your design file or URL of the page you want to analyze. Supported content types include landing pages, ads, mobile apps, packaging designs, posters, and shelf displays
Select analysis type: Choose the appropriate analysis type for your content: Desktop, Mobile, Marketing Material, Posters, Packaging, or Shelves view
Wait for AI analysis: The AI will process your content and generate attention heatmaps within 1 minute, with 90-96% accuracy based on eye-tracking data
Review the attention heatmap results: Examine where users are most likely to look and how attention is distributed across your design elements
Define Areas of Interest (AOI): Specify particular areas you want to test and get exact percentage of attention that object receives
Generate detailed reports: Get comprehensive analysis including Focus Maps, Clarity Scores, Attention Heatmaps, Percentage of Attention and AI recommendations in PDF or PPT format
Make data-driven improvements: Use the insights to optimize your design elements and improve user attention distribution before launch
Compare versions: Test different layouts or designs to determine which performs better for your target audience
Attention Insight FAQs
Attention Insight is an AI-powered tool that generates predictive attention heatmaps to show how users will view and engage with designs before launch. It provides pre-launch analytics with 90-96% accuracy based on 5.5+ million eye-tracking fixations.
Attention Insight Video
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Analytics of Attention Insight Website
Attention Insight Traffic & Rankings
72.9K
Monthly Visits
#432715
Global Rank
#1226
Category Rank
Traffic Trends: Feb 2025-Jun 2025
Attention Insight User Insights
00:00:45
Avg. Visit Duration
2.47
Pages Per Visit
44.88%
User Bounce Rate
Top Regions of Attention Insight
US: 14.42%
VN: 7.69%
IN: 4.68%
DE: 4.43%
GB: 3.41%
Others: 65.36%
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