inPowered

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inPowered is an AI-powered platform that integrates with DSPs and native advertising channels to maximize content marketing and advertising campaign performance.
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inPowered

Product Information

Updated:Oct 9, 2024

What is inPowered

inPowered is an artificial intelligence platform built to deliver business outcomes with content marketing and native advertising. Founded in 2014 by Peyman and Pirouz Nilforoush, inPowered enables brands and agencies to maximize their advertising ROI by leveraging AI and machine learning. The platform integrates directly with demand-side platforms (DSPs) and native advertising channels to optimize campaign performance across metrics like engagement, leads, conversions, and ROAS.

Key Features of inPowered

inPowered is an AI-driven content marketing and native advertising platform that uses machine learning to optimize campaign performance across DSPs and native ad channels. It offers AI-generated creative content, custom bidding models, and audience-free targeting to maximize ROI and engagement for brands and agencies. The platform can boost native advertising performance by up to 300% for various KPIs including traffic, engagement, leads, conversions, and ROAS.
AI-Generated Creative Content: Uses proprietary engagement data to generate optimal native ad creative variations tailored to maximize chosen KPIs.
Custom AI Bidding Models: Deploys custom bidding algorithms trained on impression-level and engagement data to maximize media efficiency for each campaign.
Audience-Free Targeting: Predicts high-performing impressions without relying on audience targeting, future-proofing campaigns against the loss of third-party cookies.
Multi-Channel Integration: Integrates directly with major DSPs and native advertising platforms to optimize performance across channels.

Use Cases of inPowered

Agency Campaign Optimization: Advertising agencies can use inPowered to boost client campaign performance across native ad channels and DSPs.
Brand Awareness Campaigns: Brands can leverage AI-generated content and targeting to efficiently increase brand visibility and engagement.
Lead Generation: B2B companies can optimize ad spend to drive high-quality leads through content marketing and native advertising.
E-commerce Conversion Optimization: Online retailers can use custom bidding models to maximize ROAS and conversions from native ad campaigns.

Pros

Significant performance improvements (up to 300%) for native advertising campaigns
AI-driven approach reduces manual optimization work
Future-proof targeting not reliant on third-party cookies

Cons

May require integration with existing ad tech stack
Effectiveness could vary depending on industry or campaign goals

How to Use inPowered

Request a demo: Contact inPowered through their website to request a demo of their AI platform.
Select your campaign goals: Choose the outcomes you want to optimize for, such as engagement, leads, conversions, or ROAS.
Integrate with your DSP: inPowered AI integrates directly with major DSPs like DV360, Google, Taboola, Outbrain, etc.
Provide campaign data: Share your impression-level data with inPowered AI to train custom bidding models.
Review AI-generated creatives: inPowered AI will generate optimized native ad creative variations. Review and approve these before going live.
Launch campaign: Activate your campaign across native advertising channels using inPowered's AI bidding and creative optimization.
Monitor performance: Track campaign metrics through inPowered's dashboard to see uplift in your chosen KPIs.
Iterate and optimize: Use insights from inPowered's AI to continuously refine targeting, bidding, and creative strategies.

inPowered FAQs

inPowered is an AI platform that integrates with DSPs and Native Advertising channels to maximize advertising campaign performance. Their AI solutions aim to increase campaign performance by 50-300% for goals like driving traffic, engagement, leads, conversions, or ROAS.

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Analytics of inPowered Website

inPowered Traffic & Rankings
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Traffic Trends: Jul 2024-Nov 2024
inPowered User Insights
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Top Regions of inPowered

  1. Others: 100%

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